Category Archives: Business

Embracing the Innovator’s Mindset

When a sports participant lacks confidence, a coach might advise the player to “fake it until you make it.” In other words, if you act as though you’re confident, you’ll eventually develop real confidence. It’s a mindset. Similarly, adopting a … Continue reading

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How They Do It: Brand Strategy with ZEESMAN CEO Bonnie Nijst

Can you grow your business by putting your marketing on hold? Most MBAs would tell you no. But the strategy worked for a client of ZEESMAN, a highly regarded Los Angeles-based brand strategy and marketing firm. While conducting a brand … Continue reading

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An Expert’s Tips for Improving Wellness Communication at Work

When not at work, Dan is training for a triathlon. Health fanatic? Not at all. “I just enjoy exercise and love physical competition,” he says. But Andrea’s time away is family time. She’s often in the car driving her kids … Continue reading

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Does the Trend Toward Digital Paywalls Affect You?

Although The Wall Street Journal offers some free content, it launched its digital edition in the mid-90s with a paid subscription model. As of September 2011*, more than 537,000 readers were paying for online access, with 80,000 of these accessing … Continue reading

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How to Increase Your Creativity Quotient

Journalist Jonah Lehrer previewed his new book “Imagine: How Creativity Works” in the March 9 edition of The Wall Street Journal. Whether it was the author’s encouraging tone or his myth-breaking stance about who really fits the creative profile, the … Continue reading

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Three Must-Read Links This Week

Trading words with Journo Dad. I enjoyed Bob Ingrassia’s humorous article Words Journalists Use That People Never Say, which was posted to the Fast Horse blog. “With a bit of thought — a few seconds, say — writers can avoid … Continue reading

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The Downton Abbey School of Change Readiness

The popular British series Downton Abbey has returned to PBS for its second season. It covers the years from 1916 to 1919, resuming two years after the Earl of Grantham’s (Hugh Bonneville) announcement that England is at war with Germany. … Continue reading

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Wrapping Up 2011 with Insights from Three Communications Experts

With the end of the year approaching, I asked several expert communicators to share an “aha” or insight from the past year and reflect on how it will impact their practice of communications in the year ahead. Each has mastered … Continue reading

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Shifting Habits: Will Mobile Remake the Retail Landscape?

Who would have thought holiday shopping could be controversial? Amazon found itself in the pre-holiday spotlight for a recent one-day promotion of its shopping app. It encouraged smartphone users to download the tool and scan UPC codes on certain items … Continue reading

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Inbox Overload? This Idea Can Free Up Your Time

Have you ever been added to an email discussion that’s been underway for some time? If the sender hasn’t summarized the thread, you need to scroll through and read the entire string to understand what’s at issue. And attachments make … Continue reading

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