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Category Archives: Public Relations
Are You Part of the E-Reading Trend?
Have you read an e-book recently? If you said yes, it’s likely that you: Read more books, including print versions, than those who say no. The average e-book reader reports reading 24 books in the past 12 months. This compares … Continue reading
Posted in Public Relations, Social Media
Tagged audience, book, communications, Comparison of e-book readers, creativity, E-book, ideas, innovation, insights, inspiration, Percentage, Pew Internet & American Life Project, Pew Research Center, Reading, social media, Tablet computer, target audience, transformation, United States
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Interested in Media? Here’s an Interactive Map to Bookmark
Are you a news junkie? If so, you probably know a thing or two about the top U.S. media outlets. Now, there’s a chance to learn even more about your favorites. The researchers at Bitly, a URL shortener service, have … Continue reading
Posted in Public Relations, Social Media
Tagged audience, Bitly, Chicago Tribune, communication, communications, Coors Light, creativity, Forbes, ideas, innovation, insights, measurement, public relations, research, Seattle Times, social media, South Dakota, target audience, United States, Washington
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New Study Shows PR in Transition from Old School to New School
Whether it’s more focus on measurement or a broadening of the functions included in PR and Communications departments, the practice of public relations continues to evolve. Since 2002, the USC Annenberg Strategic Communication and Public Relations Center has tracked that … Continue reading
Posted in Public Relations
Tagged Annenberg Strategic Communication and Public Relations Center, big idea, breakthroughs, budgets, Business, C-suite, change, communication, Customer relationship management, evaluation, Facebook, growth, ideas, insights, leadership, Marketing and Advertising, measurement, public relations, research, SEO, social media, Strategic communication, teamwork, Tools, transformation, Twitter, United States, USC
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Does the Trend Toward Digital Paywalls Affect You?
Although The Wall Street Journal offers some free content, it launched its digital edition in the mid-90s with a paid subscription model. As of September 2011*, more than 537,000 readers were paying for online access, with 80,000 of these accessing … Continue reading
Posted in Business, Public Relations
Tagged audience, Audit Bureau of Circulations, Business, Center for the Digital Future, communications, Free content, insights, Jeffrey I. Cole, Los Angeles Times, New York Times, Paywall, Pew Research Center, Project for Excellence in Journalism, public relations, social media, Subscription business model, target audience, transformation, United States, USC Annenberg, Wall Street Journal, Washington Post
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Texting Ranks No. 1 Among Teens’ Daily Communication Choices
Think the teens you know are less communicative lately? Research just released by the Pew Internet & American Life Project proves otherwise. Although it’s true that teens are spending less time on phone calls than before, their use of texting … Continue reading
Posted in Public Relations, Social Media
Tagged Adolescence, Amanda Lenhart, audience, communication, communications, email, insights, mobile, Mobile phone, Pew Internet, Pew Internet & American Life Project, Pew Research Center, public relations, research, social media, target audience, Text messaging, transformation
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Three Must-Read Links This Week
Trading words with Journo Dad. I enjoyed Bob Ingrassia’s humorous article Words Journalists Use That People Never Say, which was posted to the Fast Horse blog. “With a bit of thought — a few seconds, say — writers can avoid … Continue reading
Posted in Business, Public Relations
Tagged AP Stylebook, Arts, Atlantic, big idea, brand, Business, Chicago Manual of Style, communications, consumerism, editorial guidelines, ideas, insights, Jargon, Journalist, Pinterest, social media, writing
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