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Tag Archives: Apple
Want Your Messages to Stick? Storytelling Can Help
Since the death of Apple’s Steve Jobs, many have analyzed his contributions and noted his lasting place in history. But it is the personal stories of his life that truly illustrate his unique combination of creative genius, business leadership and … Continue reading
Posted in Public Relations, Storytelling
Tagged Apple, communications, inspiration, leadership, Peter Guber, Steve Jobs, storytelling, Wall Street Journal, Walt Mossberg
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On Leadership and Innovation
“Innovation has nothing to do with how many R&D dollars you have. When Apple came up with the Mac, IBM was spending at least 100 times more on R&D. It’s not about money. It’s about the people you have, how … Continue reading
Posted in Leadership
Tagged Apple, creativity, innovation, insights, inspiration, leadership, Steve Jobs, teamwork, transformation
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