Top Posts & Pages
-
Recent Posts
Categories
Blogroll
Take 140
- How To Eliminate #Customer Angst—And Improve Your Bottom Line fastcodesign.com/node/1672501 via @FastCoDesign 1 day ago
- What great design can do for data via @FortuneMagazine ow.ly/l7smI #innovation 1 day ago
- #Writing Pointers Every Communications Pro Should Memorize — Today bit.ly/12cIiIH via @PRNews 2 days ago
In the Cloud
audience big idea brand breakthroughs Business business school C-suite career communication communications creative process creativity crisis communications education Employment Facebook Groupon ideas innovation insights inspiration leadership LinkedIn listening measurement mobile news release personal brand Peter Guber Pew Internet & American Life Project Pew Research Center problem solving PRSA public relations research social media storytelling target audience teamwork TED Ted Talk tips transformation Twitter United States
Tag Archives: big idea
How They Do It: Brand Strategy with ZEESMAN CEO Bonnie Nijst
Can you grow your business by putting your marketing on hold? Most MBAs would tell you no. But the strategy worked for a client of ZEESMAN, a highly regarded Los Angeles-based brand strategy and marketing firm. While conducting a brand … Continue reading
New Study Shows PR in Transition from Old School to New School
Whether it’s more focus on measurement or a broadening of the functions included in PR and Communications departments, the practice of public relations continues to evolve. Since 2002, the USC Annenberg Strategic Communication and Public Relations Center has tracked that … Continue reading
Posted in Public Relations
Tagged Annenberg Strategic Communication and Public Relations Center, big idea, breakthroughs, budgets, Business, C-suite, change, communication, Customer relationship management, evaluation, Facebook, growth, ideas, insights, leadership, Marketing and Advertising, measurement, public relations, research, SEO, social media, Strategic communication, teamwork, Tools, transformation, Twitter, United States, USC
Leave a comment
How to Increase Your Creativity Quotient
Journalist Jonah Lehrer previewed his new book “Imagine: How Creativity Works” in the March 9 edition of The Wall Street Journal. Whether it was the author’s encouraging tone or his myth-breaking stance about who really fits the creative profile, the … Continue reading
Can Internal Social Media Power Your Organization to Better Results?
Do you factor workplace access to social media into your career decisions? A number of young professionals do. Cisco’s second annual Connected World Technology Report surveyed college students and workers under 30 in 14 countries. Reflecting their status as digital … Continue reading
Posted in Leadership, Social Media
Tagged Apco Worldwide, audience, big idea, brand, Business, C-suite, career, communication, communications, employee, Facebook, ideas, insights, internal communcations, ISM, leadership, LinkedIn, research, social media, YouTube
3 Comments
Three Must-Read Links This Week
Trading words with Journo Dad. I enjoyed Bob Ingrassia’s humorous article Words Journalists Use That People Never Say, which was posted to the Fast Horse blog. “With a bit of thought — a few seconds, say — writers can avoid … Continue reading
Posted in Business, Public Relations
Tagged AP Stylebook, Arts, Atlantic, big idea, brand, Business, Chicago Manual of Style, communications, consumerism, editorial guidelines, ideas, insights, Jargon, Journalist, Pinterest, social media, writing
2 Comments
AP Style’s Proofing Process Leapfrogs Ahead
The AP Stylebook is a must-have reference for writers, editors and communications professionals. Conforming news announcements to the industry-standard style adds credibility for PR representatives and others who send information to media representatives. Communicators agree that staying on top of … Continue reading
How to Use Design Thinking to Become a Creative Problem Solver
A fish doesn’t know it’s wet. David Kelley, founder of leading design firm IDEO, shares a one-liner from his mentor to illustrate the idea that sometimes we are so close to a problem we are unable to spot the underlying … Continue reading
How Following a Simple Pattern Can Make You a More Inspired Leader
Knowing my interest in creative leadership, a friend shared a TEDx video titled How Great Leaders Inspire Action. The speaker, Simon Sinek, has codified a common pattern among great leaders, who think, act and communicate differently from others. He calls … Continue reading
Posted in Leadership
Tagged big idea, insights, inspiration, leadership, Simon Sinek, storytelling, Ted Talk, The Golden Circle
1 Comment
From Artistic Vision to Enduring Brand
Master glass artist Simon Pearce’s namesake brand is built on creative expression, quality craftsmanship and an appreciation of nature. When you enter his glassblowing and pottery studio in Quechee, Vt., it’s clear that the brand’s focus is on providing a … Continue reading
Posted in Business
Tagged Art, art gallery, artistic vision, big idea, Blue Moon sorbet, cheddar cheese quiche, Chef Joshua Duda, creative brand, creativity, Glass, glassblowing, hydroelectricity, ideas, inspiration, Irish bread, Kilkenny, Ottauquechee River, pottery, Quechee, Quechee Vermont, Quechee Vt., Simon Pearce, Strafford Organic Creamery, Vermont
Leave a comment
