Top Posts & Pages
- Does Your Child’s Name Predict Leadership Success?
- How to Increase Your Creativity Quotient
- Shifting Habits: Will Mobile Remake the Retail Landscape?
- An Expert’s Tips for Improving Wellness Communication at Work
- How Unlearning Lies at the Heart of Innovation
- Adding Multimedia Content to Your Press Release Improves Views
- AP Style's Proofing Process Leapfrogs Ahead
- Communication Secrets of the 100 Most Creative People in Business
-
Recent Posts
Categories
Blogroll
Take 140
- How To Eliminate #Customer Angst—And Improve Your Bottom Line fastcodesign.com/node/1672501 via @FastCoDesign 2 days ago
- What great design can do for data via @FortuneMagazine ow.ly/l7smI #innovation 2 days ago
- #Writing Pointers Every Communications Pro Should Memorize — Today bit.ly/12cIiIH via @PRNews 3 days ago
In the Cloud
audience big idea brand breakthroughs Business business school C-suite career communication communications creative process creativity crisis communications education Employment Facebook Groupon ideas innovation insights inspiration leadership LinkedIn listening measurement mobile news release personal brand Peter Guber Pew Internet & American Life Project Pew Research Center problem solving PRSA public relations research social media storytelling target audience teamwork TED Ted Talk tips transformation Twitter United States
Tag Archives: brand
How They Do It: Brand Strategy with ZEESMAN CEO Bonnie Nijst
Can you grow your business by putting your marketing on hold? Most MBAs would tell you no. But the strategy worked for a client of ZEESMAN, a highly regarded Los Angeles-based brand strategy and marketing firm. While conducting a brand … Continue reading
Can Internal Social Media Power Your Organization to Better Results?
Do you factor workplace access to social media into your career decisions? A number of young professionals do. Cisco’s second annual Connected World Technology Report surveyed college students and workers under 30 in 14 countries. Reflecting their status as digital … Continue reading
Posted in Leadership, Social Media
Tagged Apco Worldwide, audience, big idea, brand, Business, C-suite, career, communication, communications, employee, Facebook, ideas, insights, internal communcations, ISM, leadership, LinkedIn, research, social media, YouTube
3 Comments
Three Must-Read Links This Week
Trading words with Journo Dad. I enjoyed Bob Ingrassia’s humorous article Words Journalists Use That People Never Say, which was posted to the Fast Horse blog. “With a bit of thought — a few seconds, say — writers can avoid … Continue reading
Posted in Business, Public Relations
Tagged AP Stylebook, Arts, Atlantic, big idea, brand, Business, Chicago Manual of Style, communications, consumerism, editorial guidelines, ideas, insights, Jargon, Journalist, Pinterest, social media, writing
2 Comments
Putting Visual Storytelling to Work for Your Brand
Does it seem that as soon as you’ve mastered one social networking tool, another appears? One promising site for brands whose business or product has a strong visual component is Pinterest. A virtual bulletin board, it describes itself as a … Continue reading
Posted in Public Relations, Storytelling
Tagged Alexa, audience, brand, communications, creating content, creativity, Hitwise, Hoda Kotb, ideas, insights, inspiration, Pinterest, public relations, Real Simple, social media, Social network service, storytelling, target audience, Twitter, United States, West Elm
2 Comments
Shifting Habits: Will Mobile Remake the Retail Landscape?
Who would have thought holiday shopping could be controversial? Amazon found itself in the pre-holiday spotlight for a recent one-day promotion of its shopping app. It encouraged smartphone users to download the tool and scan UPC codes on certain items … Continue reading
Posted in Business
Tagged Amazon, brand, communications, innovation, mobile, Olympia Snowe, Online shopping, problem solving, Retail, smartphone, social media, United States
Leave a comment
Hey, Tweeter. Are You Really Free as a Bird?
Do you use Twitter at work? Can a value be attached to the account’s followers? A recent lawsuit filed by South Carolina-based interactive mobile news and reviews site PhoneDog Media puts the sum at $2.50 per month per follower. As … Continue reading
Posted in Social Media
Tagged brand, eBay, Employment, ideas, Noah Kravitz, personal brand, PhoneDog, social media, target audience, TechCrunch, Twitter
Leave a comment
Revisiting Groupon’s IPO
Does Chicago-based Groupon regret turning down Google’s $6 billion acquisition offer in late 2010 in favor of an initial public offering (IPO)? The quirky online daily deals site, whose creative brand personality still differentiates, has now scaled back the size … Continue reading
