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Tag Archives: DVD
Update: What’s in a (Brand) Name?
Was Netflix reacting to customer feedback this week when it undid the split between its streaming video and DVD businesses? Upset customers certainly registered their displeasure at the separation. In a blog post last month, CEO Reed Hastings apologized for … Continue reading →
Posted in Public Relations
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Tagged brand, communications, DVD, leadership, listening, Netflix, Qwikster, Reed Hastings, research, Stifel Nicolaus, Streaming media, target audience, Twitter
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