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Tag Archives: Marketing and Advertising
How They Do It: Brand Strategy with ZEESMAN CEO Bonnie Nijst
Can you grow your business by putting your marketing on hold? Most MBAs would tell you no. But the strategy worked for a client of ZEESMAN, a highly regarded Los Angeles-based brand strategy and marketing firm. While conducting a brand … Continue reading
New Study Shows PR in Transition from Old School to New School
Whether it’s more focus on measurement or a broadening of the functions included in PR and Communications departments, the practice of public relations continues to evolve. Since 2002, the USC Annenberg Strategic Communication and Public Relations Center has tracked that … Continue reading
Posted in Public Relations
Tagged Annenberg Strategic Communication and Public Relations Center, big idea, breakthroughs, budgets, Business, C-suite, change, communication, Customer relationship management, evaluation, Facebook, growth, ideas, insights, leadership, Marketing and Advertising, measurement, public relations, research, SEO, social media, Strategic communication, teamwork, Tools, transformation, Twitter, United States, USC
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Should Your Business Avoid Social Media?
If you haven’t analyzed how social media tools can advance your business goals, jumping in may not be right for you — at least yet. Although social media are increasingly important tools for businesses, it’s important to have a strategy … Continue reading
Posted in Social Media
Tagged Business, communications, Facebook, LinkedIn, Los Angeles Times, Marketing and Advertising, social media, Social network, Twitter
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