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Tag Archives: marketing
How They Do It: Brand Strategy with ZEESMAN CEO Bonnie Nijst
Can you grow your business by putting your marketing on hold? Most MBAs would tell you no. But the strategy worked for a client of ZEESMAN, a highly regarded Los Angeles-based brand strategy and marketing firm. While conducting a brand … Continue reading
Social Media Best Practices for B2B Marketers Still Emerging
Forrester Research anticipates that B2B companies will spend $54 million on social media marketing in 2014, up from just $11 million in 2009. Will that spending make a difference for B2B companies looking to increase lead generation and sales? Without … Continue reading
Posted in Social Media
Tagged B2B, communications, content development, marketing, measurement, social media, strategy, survey
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A 5-Point Checklist for Business-to-Business Social Media
Can a B2B brand steal a competitor’s thunder with the creative use of social media? Technology company AMD did in 2009, when they organized a TweetUp* during the Intel Developer Forum at San Francisco’s Moscone Center. Although AMD’s marketers might … Continue reading
