Tag Archives: Peter Guber

Want Your Messages to Stick? Storytelling Can Help

Posted on October 25, 2011 by

Since the death of Apple’s Steve Jobs, many have analyzed his contributions and noted his lasting place in history. But it is the personal stories of his life that truly illustrate his unique combination of creative genius, business leadership and … Continue reading →

Posted in Public Relations, Storytelling | Tagged , , , , , , , , | 2 Comments

Communication Secrets of the 100 Most Creative People in Business

Posted on June 30, 2011 by

After exploring ideas from Fast Company’s 100 Most Creative People in Business 2011 for business success, I focused more closely on these role models to unlock their communication secrets. Although these top achievers represent diverse industries, there are commonalities in the high … Continue reading →

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Can a Secret Sauce Craft a Win for Your Brand?

Posted on May 24, 2011 by

Some leaders closely guard their brand-defining secret recipes. Successful entertainment executive Peter Guber gladly unveils his “secret sauce” in the new book Tell to Win, subtitled Connect, Persuade and Triumph with the Hidden Power of Story. Guber, who produced such … Continue reading →

Posted in Storytelling | Tagged , , , , , , , , , , , , , , , , | 1 Comment