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Tag Archives: press release
Is Your News Release Too Staid?
When Google announced it acquired restaurant, hotel and travel guide Zagat on Sept. 8, 2011, it did so with a haiku on Twitter and a Zagat-style rating for Google on the survey site. An article in The New York Times … Continue reading
Posted in Public Relations
Tagged brand, communications, creative copy, Dukas PR, Google, Groupon, haiku, news release, press release, public relations, trends, Twitter, Zagat
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Adding Multimedia Content to Your Press Release Improves Views
For more than a hundred years, PR professionals have used the press release as a way to interest journalists who might report on an organization’s news, including its products, positions and people. Today, the news release still serves that traditional … Continue reading
Posted in Public Relations
Tagged ideas, multimedia, news release, press release, public relations, SEO
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