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Tag Archives: target audience
How They Do It: Brand Strategy with ZEESMAN CEO Bonnie Nijst
Can you grow your business by putting your marketing on hold? Most MBAs would tell you no. But the strategy worked for a client of ZEESMAN, a highly regarded Los Angeles-based brand strategy and marketing firm. While conducting a brand … Continue reading
Are You Part of the E-Reading Trend?
Have you read an e-book recently? If you said yes, it’s likely that you: Read more books, including print versions, than those who say no. The average e-book reader reports reading 24 books in the past 12 months. This compares … Continue reading
Posted in Public Relations, Social Media
Tagged audience, book, communications, Comparison of e-book readers, creativity, E-book, ideas, innovation, insights, inspiration, Percentage, Pew Internet & American Life Project, Pew Research Center, Reading, social media, Tablet computer, target audience, transformation, United States
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Interested in Media? Here’s an Interactive Map to Bookmark
Are you a news junkie? If so, you probably know a thing or two about the top U.S. media outlets. Now, there’s a chance to learn even more about your favorites. The researchers at Bitly, a URL shortener service, have … Continue reading
Posted in Public Relations, Social Media
Tagged audience, Bitly, Chicago Tribune, communication, communications, Coors Light, creativity, Forbes, ideas, innovation, insights, measurement, public relations, research, Seattle Times, social media, South Dakota, target audience, United States, Washington
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Does the Trend Toward Digital Paywalls Affect You?
Although The Wall Street Journal offers some free content, it launched its digital edition in the mid-90s with a paid subscription model. As of September 2011*, more than 537,000 readers were paying for online access, with 80,000 of these accessing … Continue reading
Posted in Business, Public Relations
Tagged audience, Audit Bureau of Circulations, Business, Center for the Digital Future, communications, Free content, insights, Jeffrey I. Cole, Los Angeles Times, New York Times, Paywall, Pew Research Center, Project for Excellence in Journalism, public relations, social media, Subscription business model, target audience, transformation, United States, USC Annenberg, Wall Street Journal, Washington Post
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Texting Ranks No. 1 Among Teens’ Daily Communication Choices
Think the teens you know are less communicative lately? Research just released by the Pew Internet & American Life Project proves otherwise. Although it’s true that teens are spending less time on phone calls than before, their use of texting … Continue reading
Posted in Public Relations, Social Media
Tagged Adolescence, Amanda Lenhart, audience, communication, communications, email, insights, mobile, Mobile phone, Pew Internet, Pew Internet & American Life Project, Pew Research Center, public relations, research, social media, target audience, Text messaging, transformation
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The Not-So-Secret Life of Generation Connected
While listening to a radio program early this week, I heard a professor say she encouraged her students to bring laptops to class to take notes. The challenge for educators, she pointed out, was the potential for distraction. “More than … Continue reading
What “The Artist” Can Teach Us about Communications
We didn’t need dialogue. We had faces. Norma Desmond Sunset Boulevard Later today, I’ll be among millions worldwide watching the 84th annual Academy Awards. Although surprises do happen, this year’s favorite for best picture is director Michel Hazanavicius’s homage to … Continue reading
Posted in Creativity, Storytelling
Tagged Academy Award, audience, Bérénice Bejo, change, communications, creativity, Hollywood, Jean Dujardin, Michel Hazanavicius, Penelope Ann Miller, Silent film, social media, storytelling, Sunset Boulevard, target audience, technology, transformation, transitions
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