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Tag Archives: transformation
How They Do It: Brand Strategy with ZEESMAN CEO Bonnie Nijst
Can you grow your business by putting your marketing on hold? Most MBAs would tell you no. But the strategy worked for a client of ZEESMAN, a highly regarded Los Angeles-based brand strategy and marketing firm. While conducting a brand … Continue reading
Are You Part of the E-Reading Trend?
Have you read an e-book recently? If you said yes, it’s likely that you: Read more books, including print versions, than those who say no. The average e-book reader reports reading 24 books in the past 12 months. This compares … Continue reading
Posted in Public Relations, Social Media
Tagged audience, book, communications, Comparison of e-book readers, creativity, E-book, ideas, innovation, insights, inspiration, Percentage, Pew Internet & American Life Project, Pew Research Center, Reading, social media, Tablet computer, target audience, transformation, United States
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Education Key to Fostering Innovation and Creativity
Technology continues to change how we access and consume information. But are we equipping our students to filter, analyze and synthesize information from multiple streams? Achieving such digital literacy will ground 21st century students for success in work and life. … Continue reading
Weekend Inspiration: 11 Ways to Think Like a Leader
Through the years, philosophers, scholars and management consultants have attempted to describe the ingredients of good leadership. Is there a recipe you can follow? Or are you born a leader? The low expectations for leaders of all types — business, … Continue reading
Posted in Leadership
Tagged Aristotle, Benjamin Zander, big ideas, Business, Dwight D. Eisenhower, ideas, insights, inspiration, John Quincy Adams, Ketchum Leadership Communication Monitor, leadership, Marcus Buckingham, Marian Anderson, Rosalynn Carter, Simon Sinek, teamwork, TED, transformation, United States, Warren Bennis
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New Study Shows PR in Transition from Old School to New School
Whether it’s more focus on measurement or a broadening of the functions included in PR and Communications departments, the practice of public relations continues to evolve. Since 2002, the USC Annenberg Strategic Communication and Public Relations Center has tracked that … Continue reading
Posted in Public Relations
Tagged Annenberg Strategic Communication and Public Relations Center, big idea, breakthroughs, budgets, Business, C-suite, change, communication, Customer relationship management, evaluation, Facebook, growth, ideas, insights, leadership, Marketing and Advertising, measurement, public relations, research, SEO, social media, Strategic communication, teamwork, Tools, transformation, Twitter, United States, USC
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Does the Trend Toward Digital Paywalls Affect You?
Although The Wall Street Journal offers some free content, it launched its digital edition in the mid-90s with a paid subscription model. As of September 2011*, more than 537,000 readers were paying for online access, with 80,000 of these accessing … Continue reading
Posted in Business, Public Relations
Tagged audience, Audit Bureau of Circulations, Business, Center for the Digital Future, communications, Free content, insights, Jeffrey I. Cole, Los Angeles Times, New York Times, Paywall, Pew Research Center, Project for Excellence in Journalism, public relations, social media, Subscription business model, target audience, transformation, United States, USC Annenberg, Wall Street Journal, Washington Post
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Texting Ranks No. 1 Among Teens’ Daily Communication Choices
Think the teens you know are less communicative lately? Research just released by the Pew Internet & American Life Project proves otherwise. Although it’s true that teens are spending less time on phone calls than before, their use of texting … Continue reading
Posted in Public Relations, Social Media
Tagged Adolescence, Amanda Lenhart, audience, communication, communications, email, insights, mobile, Mobile phone, Pew Internet, Pew Internet & American Life Project, Pew Research Center, public relations, research, social media, target audience, Text messaging, transformation
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How to Increase Your Creativity Quotient
Journalist Jonah Lehrer previewed his new book “Imagine: How Creativity Works” in the March 9 edition of The Wall Street Journal. Whether it was the author’s encouraging tone or his myth-breaking stance about who really fits the creative profile, the … Continue reading
