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Tag Archives: United States
Are You Part of the E-Reading Trend?
Have you read an e-book recently? If you said yes, it’s likely that you: Read more books, including print versions, than those who say no. The average e-book reader reports reading 24 books in the past 12 months. This compares … Continue reading
Posted in Public Relations, Social Media
Tagged audience, book, communications, Comparison of e-book readers, creativity, E-book, ideas, innovation, insights, inspiration, Percentage, Pew Internet & American Life Project, Pew Research Center, Reading, social media, Tablet computer, target audience, transformation, United States
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Interested in Media? Here’s an Interactive Map to Bookmark
Are you a news junkie? If so, you probably know a thing or two about the top U.S. media outlets. Now, there’s a chance to learn even more about your favorites. The researchers at Bitly, a URL shortener service, have … Continue reading
Posted in Public Relations, Social Media
Tagged audience, Bitly, Chicago Tribune, communication, communications, Coors Light, creativity, Forbes, ideas, innovation, insights, measurement, public relations, research, Seattle Times, social media, South Dakota, target audience, United States, Washington
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Weekend Inspiration: 11 Ways to Think Like a Leader
Through the years, philosophers, scholars and management consultants have attempted to describe the ingredients of good leadership. Is there a recipe you can follow? Or are you born a leader? The low expectations for leaders of all types — business, … Continue reading
Posted in Leadership
Tagged Aristotle, Benjamin Zander, big ideas, Business, Dwight D. Eisenhower, ideas, insights, inspiration, John Quincy Adams, Ketchum Leadership Communication Monitor, leadership, Marcus Buckingham, Marian Anderson, Rosalynn Carter, Simon Sinek, teamwork, TED, transformation, United States, Warren Bennis
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New Study Shows PR in Transition from Old School to New School
Whether it’s more focus on measurement or a broadening of the functions included in PR and Communications departments, the practice of public relations continues to evolve. Since 2002, the USC Annenberg Strategic Communication and Public Relations Center has tracked that … Continue reading
Posted in Public Relations
Tagged Annenberg Strategic Communication and Public Relations Center, big idea, breakthroughs, budgets, Business, C-suite, change, communication, Customer relationship management, evaluation, Facebook, growth, ideas, insights, leadership, Marketing and Advertising, measurement, public relations, research, SEO, social media, Strategic communication, teamwork, Tools, transformation, Twitter, United States, USC
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Does the Trend Toward Digital Paywalls Affect You?
Although The Wall Street Journal offers some free content, it launched its digital edition in the mid-90s with a paid subscription model. As of September 2011*, more than 537,000 readers were paying for online access, with 80,000 of these accessing … Continue reading
Posted in Business, Public Relations
Tagged audience, Audit Bureau of Circulations, Business, Center for the Digital Future, communications, Free content, insights, Jeffrey I. Cole, Los Angeles Times, New York Times, Paywall, Pew Research Center, Project for Excellence in Journalism, public relations, social media, Subscription business model, target audience, transformation, United States, USC Annenberg, Wall Street Journal, Washington Post
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Putting Visual Storytelling to Work for Your Brand
Does it seem that as soon as you’ve mastered one social networking tool, another appears? One promising site for brands whose business or product has a strong visual component is Pinterest. A virtual bulletin board, it describes itself as a … Continue reading
Posted in Public Relations, Storytelling
Tagged Alexa, audience, brand, communications, creating content, creativity, Hitwise, Hoda Kotb, ideas, insights, inspiration, Pinterest, public relations, Real Simple, social media, Social network service, storytelling, target audience, Twitter, United States, West Elm
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