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How Safe Is Your Favorite News Publication?
Among several predictions from Jeffrey I. Cole, director of USC Annenberg’s Center for the Digital Future, one is especially riveting for PR professionals. He says that in five years most newspapers will be gone — the print survivors will be … Continue reading
Shifting Habits: Will Mobile Remake the Retail Landscape?
Who would have thought holiday shopping could be controversial? Amazon found itself in the pre-holiday spotlight for a recent one-day promotion of its shopping app. It encouraged smartphone users to download the tool and scan UPC codes on certain items … Continue reading
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Tagged Amazon, brand, communications, innovation, mobile, Olympia Snowe, Online shopping, problem solving, Retail, smartphone, social media, United States
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The No. 1 Reason Americans Use Social Networks
Two-thirds of online adults report using social media tools. The Pew Internet & American Life Project surveyed 2,277 adults age 18 and older last spring to explore their motivations for using platforms such as Facebook, Twitter, MySpace or LinkedIn. The … Continue reading
How We Get News About Our Local Communities
Do you watch local TV news? I do and a just-released survey* by the Pew Research Center and the Knight Foundation shows that my behavior closely tracks that of most Americans. Interestingly, I turn off the news just after the weather … Continue reading
