In an animated video, Richard Robinson, head of business markets for Google UK, makes the case with compelling statistics about the online behaviors of C-level executives and other purchase decision makers. One of the shifts that makes use of social media so important for communicators is a prospect’s search for creative, useful content at each stage of the buying cycle.
Brand Is More Than a Logo: Especially helpful for small businesses without marketing specialists on staff are the six tips from Jacob Maslow, a writer at the Search Engine Journal. He emphasizes the importance of consistency in creating your brand identity and helps dispel the often-heard myth that your brand development work stops when you select your logo.
Content Is King: The blog at Hubspot offers five tips to maximize your content. If you’re interested in producing exceptional content for your customers, you’ll want to visit the site. Serving your audience well includes producing content that addresses their needs, wants and problems. And, equally as important, such content should help drive business results.
Feedback: Thoughts this week were with all those impacted by Hurricane Irene, including the team at Simon Pearce Inc. One of the highlights of my summer was a visit to his glassblowing and pottery studio in Quechee, Vt. The mill is powered by hydroelectricity from the Ottauquechee River.
When I checked my blog last Sunday evening, I noticed several visitors had found the site through Ottauquechee River-related search terms. On Monday, when I heard that Vermont had suffered considerable flooding, I made the connection. News sites had video of fast-moving flood waters washing away part of the historic covered bridge near the mill. The good news is that despite some flooding on the lower levels of the mill, the upper levels, including the lovely restaurant, were unharmed.
Thanks to the Austin Marketer (AMA) for picking up part two of last week’s interview with email marketing specialist and Livestrong Ride Austin participant Jonathan Gesinger of Emma Inc.
And special thanks to © Explorer Media Pty Ltd Sport The Library | Dreamstime.com for the lone surfer photo.