An Entrepreneur’s How-To for Accessing Creativity

Inspiration: Nature's Creativity

Nature’s Creativity ©Creative Considerations 2011

Whether you can teach creativity to business students continues to spark debate. But Christopher “Biz” Stone, co-founder of Twitter Inc., believes it’s ours to access.

This fall, Stone will guide M.B.A. students at UC Berkeley’s Haas School of Business in creativity and entrepreneurship, according to an article in The Wall Street Journal by Melissa Korn and Amir Efrati.

Although the privately held Twitter was valued at as much as $7 billion in July 2011, college dropout Stone shows considerable humility about his successful track record, including his role in developing the micro-blogging platform. 

“Everything I’ve done, I’ve made up. Some of that might have been right, most of it was probably wrong,” he says. “The parts that worked would be good to teach.”

Stone also shares his unique take on how to become more creative:

“You can show people how to unlock their creativity and their empathy. These are things that are present, but not everyone knows how to access them readily. Approach it as an artist first, entrepreneur second. You’re not teaching innovation, you’re teaching how to walk in another person’s shoes, and that allows them to think more freely.”

Had you thought of developing your empathy as a pathway to increased innovation in your business?

About creativeconsiderations

Christine Sullivan is a communications strategist with expertise in communications planning, writing and content development, and executive communications. She can be reached at
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