Influence. Which social networking site leads in influencing online purchases? According to a study of shopping behavior by Kantar Media Compete, Twitter ranks first. More than a third of consumers reported that Twitter has been influential or extremely influential in their purchase decisions.
Taking advantage of that potential, Twitter announced it will now offer political advertising. With election season underway, how many presidential campaign dollars will shift to the micro-blogging platform?
Clouds break for tough times at Netflix. However, I spotted some good news for the company this week as well. Netflix renewed and expanded its relationship with The Discovery Network, according to an article in Multichannel News. The deal will enhance its streaming library, adding to available content. The agreement includes programming from Discovery, TLC, Animal Planet, , Science and .? Earlier, I posted about
On trend as a content producer. At the same time as it highlighted artisan touches like crochet, beads and hand-weaving in its spring 2012 collection, fashion house Burberry showed its craftsmanship in digital media. A fashion trendsetter, the brand’s management also understands the benefits a company can reap when it serves as a media producer.
Burberry’s recent Kensington Gardens event allowed the iconic British brand to share its story directly with consumers, with a live-stream of the show for Facebook and fans. Burberry also hosted a Twitter event where it showcased new fashions minutes before they appeared on the runway. Christopher Bailey, Burberry’s chief creative officer, told Mashable that “the online experience Burberry has developed on its own behalf doesn’t detract from or diminish the role of traditional media, but provides another channel for consumers to experience the brand.”
The real-time digital platforms serve as a creative counterpoint to the couture. “I love the contradiction of things being very fast, with a very digital world,” said Bailey.
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