Marketer’s top strategy. Content continues its reign as marketing’s king, according to the 400 marketers who participated in HiveFire’s recent B2B marketing trends survey. Content marketing, which is the creation and publication of original content, is the top strategy of 82 percent of those surveyed.
Why? Entrepreneur reports these professionals favor content marketing for “its ability to generate qualified leads while engaging prospects in a branded environment without busting the budget.”
Trussing and Tweeting. Would you like to know what your top chef is whipping up in the kitchen before you make a restaurant reservation? Twitter may be the latest must-have tool for the savvy chef, according to a report in The Wall Street Journal.
Foodies are following their favorites and also sharing details of meals, including photos. While celebrity chefs like Gordon Ramsey and Bobby Flay tweet news of their food empires to hundreds of thousands of followers, chefs with smaller audiences also find the micro-blogging platform a great way to engage customers.
Twitter marketing. The micro-blogging platform can be a valuable tool for communications professionals. Whether you’ve recently joined the platform or are a veteran bird, help abounds to improve your skills. Social Media Examiner offers tips from 17 Twitter experts that will inspire your marketing program.
For example, have you thought about using keywords important to your business in your tweets? Or, if you’re a new user, how about asking a digital native (teenager) to show you the ropes? Read these and 15 other helpful Twitter tips.
Have you found any interesting ideas for improving your communications program that you’re looking forward to trying? Do you have a chef whose tweets you follow? Please add recommendations in the comments section below.
And special thanks to © Explorer Media Pty Ltd Sport The Library | Dreamstime.com for the lone surfer photo.
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