If you said yes, it’s likely that you:
- Read more books, including print versions, than those who say no. The average e-book reader reports reading 24 books in the past 12 months. This compares to an average of 15 for the non-e-book reader.
- Prefer to buy your e-book rather than borrow it.
- Regard family members, friends or co-workers as your best source of interesting title recommendations.
Print still dominates today
In a survey of 2,986 Americans ages 16 and older between November and December 2011, researchers from the Pew Internet & American Life Project reported that 17 percent of participants had read an e-book in the past year.
Two months later, 21 percent of adults said they had read an e-book. Could this spike reflect the popularity of e-reader devices as holiday gifts?
It seems so. Ownership of an e-book reader or a tablet each increased to 19 percent of adults during the holidays, compared to 10 percent for each device in mid-December.
Although print retains the top spot among readers of books, the Pew’s study illustrates a trend toward more readers accessing content digitally.
And when the definition of e-content is broadened beyond e-books, the shift is even more apparent. In December 2011, some 43 percent of American adults said they’d read an e-book or other long-form content such as magazines, journals, and news articles in digital format. The Pew’s study defines an e-book reader as a tablet, regular computer or cell phone.
- E-book device owners are more likely to be female than male.
- E-book device owners are more likely to be under age 50.
- More parents own tablet computers as compared to non-parents.
- As you might expect, e-book reader and tablet ownership are strongly correlated with income and education.
- E-book readers and tablet owners are a technologically connected group. Some 97 percent use the Internet at least occasionally.
- Of the 43 percent of Americans who consume e-content, a sizable majority say they find it is available in the format they want. Yet 23 percent say they find the material they are seeking “only sometimes,” “hardly ever” or never available in the format they want.
If you’d like to drill down into all of the Pew’s findings, you can access the full report here.
Now it’s your turn. Do you see creative opportunities for business content providers to meet the increasing shift to reading digitally?
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