Author Archives: creativeconsiderations

About creativeconsiderations

Christine Sullivan is a communications strategist with expertise in communications planning, writing and content development, and executive communications. She can be reached at mycreativeconsiderations@gmail.com.

Embracing the Innovator’s Mindset

When a sports participant lacks confidence, a coach might advise the player to “fake it until you make it.” In other words, if you act as though you’re confident, you’ll eventually develop real confidence. It’s a mindset. Similarly, adopting a … Continue reading

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The American Dream Is Alive And Well, But Different

The deep recession that began in December 2007 officially ended in June 2009. But the effects live on. In fact, many consumers remain worried. Yet, despite continuing fears, Americans still show resilience and optimism, according to a new survey. Released … Continue reading

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How They Do It: Brand Strategy with ZEESMAN CEO Bonnie Nijst

Can you grow your business by putting your marketing on hold? Most MBAs would tell you no. But the strategy worked for a client of ZEESMAN, a highly regarded Los Angeles-based brand strategy and marketing firm. While conducting a brand … Continue reading

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Wikipedia and Public Relations: Toward More Accuracy and Understanding

Are you among the 53 percent of adult online Americans who use Wikipedia? Wikipedia entries often lead Internet search results. So many who are beginning a research project find it a helpful starting point. And, increasingly, reporters are using it … Continue reading

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Are You Part of the E-Reading Trend?

Have you read an e-book recently? If you said yes, it’s likely that you: Read more books, including print versions, than those who say no. The average e-book reader reports reading 24 books in the past 12 months. This compares … Continue reading

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Education Key to Fostering Innovation and Creativity

Technology continues to change how we access and consume information. But are we equipping our students to filter, analyze and synthesize information from multiple streams? Achieving such digital literacy will ground 21st century students for success in work and life. … Continue reading

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Interested in Media? Here’s an Interactive Map to Bookmark

Are you a news junkie? If so, you probably know a thing or two about the top U.S. media outlets. Now, there’s a chance to learn even more about your favorites. The researchers at Bitly, a URL shortener service, have … Continue reading

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An Expert’s Tips for Improving Wellness Communication at Work

When not at work, Dan is training for a triathlon. Health fanatic? Not at all. “I just enjoy exercise and love physical competition,” he says. But Andrea’s time away is family time. She’s often in the car driving her kids … Continue reading

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Weekend Inspiration: 11 Ways to Think Like a Leader

Through the years, philosophers, scholars and management consultants have attempted to describe the ingredients of good leadership. Is there a recipe you can follow? Or are you born a leader? The low expectations for leaders of all types — business, … Continue reading

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