Category Archives: Business

News You Can Use: Three Finds on Surfing the Web This Week

Marketer’s top strategy. Content continues its reign as marketing’s king, according to the 400 marketers who participated in HiveFire’s recent B2B marketing trends survey. Content marketing, which is the creation and publication of original content, is the top strategy of … Continue reading

Posted in Business | Tagged , , , , , , , | 1 Comment

Revisiting Groupon’s IPO

Does Chicago-based Groupon regret turning down Google’s $6 billion acquisition offer in late 2010 in favor of an initial public offering (IPO)? The quirky online daily deals site, whose creative brand personality still differentiates, has now scaled back the size … Continue reading

Posted in Business | Tagged , , , , | Leave a comment

What’s in a (Brand) Name?

It’s been a tough go lately at Netflix. The company angered customers several weeks ago by introducing separate pricing on its DVD-by-mail and streaming video offerings. That criticism only compounded this week when Netflix revealed a new brand name for … Continue reading

Posted in Business | Tagged , , , , , , , | 3 Comments

How They Do It: Socializing Business with Strategist Linda Zimmer

If you contracted with a builder for a custom home, would you enjoy seeing its progress in an online gallery? Canadian builder Martell Homes has added such a feature to its website. If you were working on increasing share for a … Continue reading

Posted in Business, Social Media | Tagged , , , , , , , , , , , , , , , , , , , , | 1 Comment

An Entrepreneur’s How-To for Accessing Creativity

Whether you can teach creativity to business students continues to spark debate. But Christopher “Biz” Stone, co-founder of Twitter Inc., believes it’s ours to access. This fall, Stone will guide M.B.A. students at UC Berkeley’s Haas School of Business in … Continue reading

Posted in Business, Creativity | Tagged , , , , , , , , , , | Leave a comment

7 Things Playing an Online Word Game Taught Me about Communications

By Christine Sullivan, Creative Considerations Introducing a language lover to a crossword-type game you play with a friend online is like locking a cookie monster overnight in a bakery. Can you spell devour? A few months since downloading the popular … Continue reading

Posted in Business, Public Relations | Tagged , , , , , , , , , , | 4 Comments

How They Do It: Idea Sharing with Email Marketing Specialist Jonathan Gesinger | Part Two

Jonathan Gesinger, Austin, Texas-based manager of business development for Emma, expands on ideas he shared in Part One of the interview for integrating email into an organization’s content delivery programs. Below is some data from The Nielsen Company that shows … Continue reading

Posted in Business, Interviews | Tagged , , , , , | Leave a comment

How They Do It: Idea Sharing with Email Marketing Specialist Jonathan Gesinger | Part One

Thirty years ago, trend spotters predicted that MTV’s arrival would kill live music. In Video Killed the Radio Star, the first music video to air on the channel, British New Wave group The Buggles echoed this idea. Lyrics: Pictures came … Continue reading

Posted in Business, Interviews | Tagged , , , , , , , | Leave a comment

News You Can Use: Three Finds on Surfing the Web This Week

Mega-Trend Spotting: In an HBR blog post, Scott Anthony gives tips on identifying transformational trends. He says you’ll achieve your best insights by engaging with folks on the peripheries of your industry. According to Anthony, “You won’t get these kinds … Continue reading

Posted in Business | Tagged , , , , , , | Leave a comment