Category Archives: Interviews

How They Do It: Brand Strategy with ZEESMAN CEO Bonnie Nijst

Can you grow your business by putting your marketing on hold? Most MBAs would tell you no. But the strategy worked for a client of ZEESMAN, a highly regarded Los Angeles-based brand strategy and marketing firm. While conducting a brand … Continue reading

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How They Do It: Idea Sharing with Email Marketing Specialist Jonathan Gesinger | Part Two

Jonathan Gesinger, Austin, Texas-based manager of business development for Emma, expands on ideas he shared in Part One of the interview for integrating email into an organization’s content delivery programs. Below is some data from The Nielsen Company that shows … Continue reading

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How They Do It: Idea Sharing with Email Marketing Specialist Jonathan Gesinger | Part One

Thirty years ago, trend spotters predicted that MTV’s arrival would kill live music. In Video Killed the Radio Star, the first music video to air on the channel, British New Wave group The Buggles echoed this idea. Lyrics: Pictures came … Continue reading

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