Category Archives: Public Relations

Four Shadows You Can Avoid on Groundhog Day

Today, Punxsutawney Phil will poke his head out of his burrow to survey the weather near his Pennsylvania home — his 126th prognostication. Will he see his shadow and hibernate for six more wintry weeks? Or will his forecast promise … Continue reading

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Whom Do You Trust?

Increasing global skepticism is a theme that will inform creative communicators’ plans this year. The World Economic Forum (WEF) concluded its invitation-only annual meeting in Davos, Switzerland, last weekend. The 2,600 global attendees included CEOs, political leaders, media representatives and … Continue reading

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Putting Visual Storytelling to Work for Your Brand

Does it seem that as soon as you’ve mastered one social networking tool, another appears? One promising site for brands whose business or product has a strong visual component is Pinterest. A virtual bulletin board, it describes itself as a … Continue reading

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Wrapping Up 2011 with Insights from Three Communications Experts

With the end of the year approaching, I asked several expert communicators to share an “aha” or insight from the past year and reflect on how it will impact their practice of communications in the year ahead. Each has mastered … Continue reading

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How Safe Is Your Favorite News Publication?

Among several predictions from Jeffrey I. Cole, director of USC Annenberg’s Center for the Digital Future, one is especially riveting for PR professionals. He says that in five years most newspapers will be gone — the print survivors will be … Continue reading

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AP Style’s Proofing Process Leapfrogs Ahead

The AP Stylebook is a must-have reference for writers, editors and communications professionals. Conforming news announcements to the industry-standard style adds credibility for PR representatives and others who send information to media representatives. Communicators agree that staying on top of … Continue reading

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Become a Content King with Ideas from the Ultimate Content Creator

According to new research from the Content Marketing Institute and Marketing Profs, 60 percent of marketers plan to devote more of their budgets to content marketing in 2012. This is an increase of 9 percent from the prior year’s survey. … Continue reading

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Are You Making This Basic Media Interview Mistake?

You’re flattered when a reporter calls to ask your help with an article or TV report. It’s an acknowledgement of your industry or subject-matter expertise. Perhaps you’re looking forward to the boost to your business or career the media interview … Continue reading

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Can This Tool Protect Your Business from a Crisis?

“It takes many good deeds to build a good reputation, and only one bad one to lose it.” — Benjamin Franklin, American statesman, (1706-1790) Business decision-makers around the globe participated in the 2011 Crisis Preparedness Study released last summer by … Continue reading

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Want Your Messages to Stick? Storytelling Can Help

Since the death of Apple’s Steve Jobs, many have analyzed his contributions and noted his lasting place in history. But it is the personal stories of his life that truly illustrate his unique combination of creative genius, business leadership and … Continue reading

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