Category Archives: Social Media

Are You Part of the E-Reading Trend?

Have you read an e-book recently? If you said yes, it’s likely that you: Read more books, including print versions, than those who say no. The average e-book reader reports reading 24 books in the past 12 months. This compares … Continue reading

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Interested in Media? Here’s an Interactive Map to Bookmark

Are you a news junkie? If so, you probably know a thing or two about the top U.S. media outlets. Now, there’s a chance to learn even more about your favorites. The researchers at Bitly, a URL shortener service, have … Continue reading

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Texting Ranks No. 1 Among Teens’ Daily Communication Choices

Think the teens you know are less communicative lately? Research just released by the Pew Internet & American Life Project proves otherwise. Although it’s true that teens are spending less time on phone calls than before, their use of texting … Continue reading

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The Not-So-Secret Life of Generation Connected

While listening to a radio program early this week, I heard a professor say she encouraged her students to bring laptops to class to take notes. The challenge for educators, she pointed out, was the potential for distraction. “More than … Continue reading

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Can Internal Social Media Power Your Organization to Better Results?

Do you factor workplace access to social media into your career decisions? A number of young professionals do. Cisco’s second annual Connected World Technology Report surveyed college students and workers under 30 in 14 countries. Reflecting their status as digital … Continue reading

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Tweeting the Big Game

Sunday’s big game gave viewers a lot to Tweet about — the action on the field, the half-time entertainment and the sometimes-memorable ads. According to the micro-blogging service: This compares to a peak of 4,046 Tweets per second during last … Continue reading

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Can Social Media Help Overcome Business Silos?

Social media touches every aspect of a business. Whether it’s sales, marketing, information technology, customer service or human resources, functions throughout the enterprise can benefit from social media tools. What question comes up most often for these businesses? It’s how … Continue reading

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Hey, Tweeter. Are You Really Free as a Bird?

Do you use Twitter at work? Can a value be attached to the account’s followers? A recent lawsuit filed by South Carolina-based interactive mobile news and reviews site PhoneDog Media puts the sum at $2.50 per month per follower. As … Continue reading

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The No. 1 Reason Americans Use Social Networks

Two-thirds of online adults report using social media tools. The Pew Internet & American Life Project surveyed 2,277 adults age 18 and older last spring to explore their motivations for using platforms such as Facebook, Twitter, MySpace or LinkedIn. The … Continue reading

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Social Media Best Practices for B2B Marketers Still Emerging

Forrester Research anticipates that B2B companies will spend $54 million on social media marketing in 2014, up from just $11 million in 2009. Will that spending make a difference for B2B companies looking to increase lead generation and sales? Without … Continue reading

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