Category Archives: Social Media

Should Your Business Avoid Social Media?

If you haven’t analyzed how social media tools can advance your business goals, jumping in may not be right for you — at least yet. Although social media are increasingly important tools for businesses, it’s important to have a strategy … Continue reading

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Could a Change to LinkedIn Affect Your Business?

Last week, Twitter announced the introduction of political advertising to leverage its platform. This week, LinkedIn unveiled plans for a major advertising push, according to a report in Adweek by Ki Mae Heussner. Is this announcement a signal for brands … Continue reading

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How We Get News About Our Local Communities

Do you watch local TV news? I do and a just-released survey* by the Pew Research Center and the Knight Foundation shows that my behavior closely tracks that of most Americans. Interestingly, I turn off the news just after the weather … Continue reading

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How They Do It: Socializing Business with Strategist Linda Zimmer

If you contracted with a builder for a custom home, would you enjoy seeing its progress in an online gallery? Canadian builder Martell Homes has added such a feature to its website. If you were working on increasing share for a … Continue reading

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Does Your Audience Use Social Networking Sites?

I often use studies from The Pew Internet & American Life Project to analyze audience behavior. Recently, researchers Mary Madden and Kathryn Zickhuhr released a study on adult use of social networking sites (SNS) — think MySpace, Facebook or LinkedIn. … Continue reading

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How Mobile Is Your Audience?

Recently, a plane’s malfunction stranded me overnight in Denver. Since it was just before a holiday weekend, the airline’s customer service representative let me know hotel rooms were scarce. I was on my own for the next 15 hours. What … Continue reading

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Does Social Media Influence How Consumers View Your Brand?

Is your target audience online? In a new syndicated research study, Knowledge Networks has found that consumers are increasingly using social media to make purchase decisions. Teens and adults who are social media users in 2011 reported high levels of … Continue reading

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A 5-Point Checklist for Business-to-Business Social Media

Can a B2B brand steal a competitor’s thunder with the creative use of social media? Technology company AMD did in 2009, when they organized a TweetUp* during the Intel Developer Forum at San Francisco’s Moscone Center. Although AMD’s marketers might … Continue reading

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