Category Archives: Storytelling

​What “The Artist” Can Teach Us about Communications

We didn’t need dialogue. We had faces. Norma Desmond Sunset Boulevard Later today, I’ll be among millions worldwide watching the 84th annual Academy Awards. Although surprises do happen, this year’s favorite for best picture is director Michel Hazanavicius’s homage to … Continue reading

Posted in Creativity, Storytelling | Tagged , , , , , , , , , , , , , , , , , | Leave a comment

A Communications Resource and Eight Tips for Memorable Leadership

If you write, present or simply seek inspiration from thought leaders, you may be interested in a new resource from TED. The team behind “ideas worth spreading” has collected memorable quotes from its presenters in categories that include business, creativity, … Continue reading

Posted in Leadership, Storytelling | Tagged , , , , , , , , , , , , , , , | 2 Comments

Putting Visual Storytelling to Work for Your Brand

Does it seem that as soon as you’ve mastered one social networking tool, another appears? One promising site for brands whose business or product has a strong visual component is Pinterest. A virtual bulletin board, it describes itself as a … Continue reading

Posted in Public Relations, Storytelling | Tagged , , , , , , , , , , , , , , , , , , , , | 2 Comments

Marketing Trend: Bringing Products to Life

As a long-time Honda brand loyalist, I was drawn to the story of Million Mile Joe LoCicero. LoCicero’s meticulous auto maintenance and Honda’s well-documented reliability allowed him to achieve a remarkable feat for his 1990 pre-owned Accord — returning the … Continue reading

Posted in Storytelling | Tagged , , , , , , , , , , , | Leave a comment

Want Your Messages to Stick? Storytelling Can Help

Since the death of Apple’s Steve Jobs, many have analyzed his contributions and noted his lasting place in history. But it is the personal stories of his life that truly illustrate his unique combination of creative genius, business leadership and … Continue reading

Posted in Public Relations, Storytelling | Tagged , , , , , , , , | 2 Comments

Can a Secret Sauce Craft a Win for Your Brand?

Some leaders closely guard their brand-defining secret recipes. Successful entertainment executive Peter Guber gladly unveils his “secret sauce” in the new book Tell to Win, subtitled Connect, Persuade and Triumph with the Hidden Power of Story. Guber, who produced such … Continue reading

Posted in Storytelling | Tagged , , , , , , , , , , , , , , , , | 1 Comment

Sustained Suspense Adds Impact to AMC’s “The Killing”

AMC’s whodunit series, “The Killing,” has me hooked. Although the 13-episode series tackles one crime only, its solid writing, skilled acting and moody setting brings me back on Sunday nights. As the drama unfolds, new clues are uncovered and the … Continue reading

Posted in Storytelling | Tagged , , , , , , , , , , , , , , , , | Leave a comment