Tag Archives: audience

The American Dream Is Alive And Well, But Different

The deep recession that began in December 2007 officially ended in June 2009. But the effects live on. In fact, many consumers remain worried. Yet, despite continuing fears, Americans still show resilience and optimism, according to a new survey. Released … Continue reading

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How They Do It: Brand Strategy with ZEESMAN CEO Bonnie Nijst

Can you grow your business by putting your marketing on hold? Most MBAs would tell you no. But the strategy worked for a client of ZEESMAN, a highly regarded Los Angeles-based brand strategy and marketing firm. While conducting a brand … Continue reading

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Wikipedia and Public Relations: Toward More Accuracy and Understanding

Are you among the 53 percent of adult online Americans who use Wikipedia? Wikipedia entries often lead Internet search results. So many who are beginning a research project find it a helpful starting point. And, increasingly, reporters are using it … Continue reading

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Are You Part of the E-Reading Trend?

Have you read an e-book recently? If you said yes, it’s likely that you: Read more books, including print versions, than those who say no. The average e-book reader reports reading 24 books in the past 12 months. This compares … Continue reading

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Interested in Media? Here’s an Interactive Map to Bookmark

Are you a news junkie? If so, you probably know a thing or two about the top U.S. media outlets. Now, there’s a chance to learn even more about your favorites. The researchers at Bitly, a URL shortener service, have … Continue reading

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Leadership Study Reveals Insights for Building Credibility and Presence

Business executives ranked highest as leaders and communicators in a recent survey by global communications firm Ketchum. Participants in the 12-country survey said this group was more effective than non-profit leaders, politicians and religious leaders. Yet, despite an improvement from … Continue reading

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Does the Trend Toward Digital Paywalls Affect You?

Although The Wall Street Journal offers some free content, it launched its digital edition in the mid-90s with a paid subscription model. As of September 2011*, more than 537,000 readers were paying for online access, with 80,000 of these accessing … Continue reading

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Texting Ranks No. 1 Among Teens’ Daily Communication Choices

Think the teens you know are less communicative lately? Research just released by the Pew Internet & American Life Project proves otherwise. Although it’s true that teens are spending less time on phone calls than before, their use of texting … Continue reading

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The Not-So-Secret Life of Generation Connected

While listening to a radio program early this week, I heard a professor say she encouraged her students to bring laptops to class to take notes. The challenge for educators, she pointed out, was the potential for distraction. “More than … Continue reading

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​What “The Artist” Can Teach Us about Communications

We didn’t need dialogue. We had faces. Norma Desmond Sunset Boulevard Later today, I’ll be among millions worldwide watching the 84th annual Academy Awards. Although surprises do happen, this year’s favorite for best picture is director Michel Hazanavicius’s homage to … Continue reading

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