Tag Archives: audience

Can Internal Social Media Power Your Organization to Better Results?

Do you factor workplace access to social media into your career decisions? A number of young professionals do. Cisco’s second annual Connected World Technology Report surveyed college students and workers under 30 in 14 countries. Reflecting their status as digital … Continue reading

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Tweeting the Big Game

Sunday’s big game gave viewers a lot to Tweet about — the action on the field, the half-time entertainment and the sometimes-memorable ads. According to the micro-blogging service: This compares to a peak of 4,046 Tweets per second during last … Continue reading

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Whom Do You Trust?

Increasing global skepticism is a theme that will inform creative communicators’ plans this year. The World Economic Forum (WEF) concluded its invitation-only annual meeting in Davos, Switzerland, last weekend. The 2,600 global attendees included CEOs, political leaders, media representatives and … Continue reading

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Putting Visual Storytelling to Work for Your Brand

Does it seem that as soon as you’ve mastered one social networking tool, another appears? One promising site for brands whose business or product has a strong visual component is Pinterest. A virtual bulletin board, it describes itself as a … Continue reading

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Wrapping Up 2011 with Insights from Three Communications Experts

With the end of the year approaching, I asked several expert communicators to share an “aha” or insight from the past year and reflect on how it will impact their practice of communications in the year ahead. Each has mastered … Continue reading

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How Safe Is Your Favorite News Publication?

Among several predictions from Jeffrey I. Cole, director of USC Annenberg’s Center for the Digital Future, one is especially riveting for PR professionals. He says that in five years most newspapers will be gone — the print survivors will be … Continue reading

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Marketing Trend: Bringing Products to Life

As a long-time Honda brand loyalist, I was drawn to the story of Million Mile Joe LoCicero. LoCicero’s meticulous auto maintenance and Honda’s well-documented reliability allowed him to achieve a remarkable feat for his 1990 pre-owned Accord — returning the … Continue reading

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Are You Making This Basic Media Interview Mistake?

You’re flattered when a reporter calls to ask your help with an article or TV report. It’s an acknowledgement of your industry or subject-matter expertise. Perhaps you’re looking forward to the boost to your business or career the media interview … Continue reading

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Communication Secrets of the 100 Most Creative People in Business

After exploring ideas from Fast Company’s 100 Most Creative People in Business 2011 for business success, I focused more closely on these role models to unlock their communication secrets. Although these top achievers represent diverse industries, there are commonalities in the high … Continue reading

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