Tag Archives: B2B

Social Media Best Practices for B2B Marketers Still Emerging

Forrester Research anticipates that B2B companies will spend $54 million on social media marketing in 2014, up from just $11 million in 2009. Will that spending make a difference for B2B companies looking to increase lead generation and sales? Without … Continue reading

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A 5-Point Checklist for Business-to-Business Social Media

Can a B2B brand steal a competitor’s thunder with the creative use of social media? Technology company AMD did in 2009, when they organized a TweetUp* during the Intel Developer Forum at San Francisco’s Moscone Center. Although AMD’s marketers might … Continue reading

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