Tag Archives: big idea

How They Do It: Brand Strategy with ZEESMAN CEO Bonnie Nijst

Can you grow your business by putting your marketing on hold? Most MBAs would tell you no. But the strategy worked for a client of ZEESMAN, a highly regarded Los Angeles-based brand strategy and marketing firm. While conducting a brand … Continue reading

Posted in Business, Interviews | Tagged , , , , , , , , , , , , , , , , | 2 Comments

New Study Shows PR in Transition from Old School to New School

Whether it’s more focus on measurement or a broadening of the functions included in PR and Communications departments, the practice of public relations continues to evolve. Since 2002, the USC Annenberg Strategic Communication and Public Relations Center has tracked that … Continue reading

Posted in Public Relations | Tagged , , , , , , , , , , , , , , , , , , , , , , , , , , , | Leave a comment

How to Increase Your Creativity Quotient

Journalist Jonah Lehrer previewed his new book “Imagine: How Creativity Works” in the March 9 edition of The Wall Street Journal. Whether it was the author’s encouraging tone or his myth-breaking stance about who really fits the creative profile, the … Continue reading

Posted in Business, Creativity | Tagged , , , , , , , , , , , , , , , , | 4 Comments

Can Internal Social Media Power Your Organization to Better Results?

Do you factor workplace access to social media into your career decisions? A number of young professionals do. Cisco’s second annual Connected World Technology Report surveyed college students and workers under 30 in 14 countries. Reflecting their status as digital … Continue reading

Posted in Leadership, Social Media | Tagged , , , , , , , , , , , , , , , , , , , | 3 Comments

Three Must-Read Links This Week

Trading words with Journo Dad. I enjoyed Bob Ingrassia’s humorous article Words Journalists Use That People Never Say, which was posted to the Fast Horse blog. “With a bit of thought — a few seconds, say — writers can avoid … Continue reading

Posted in Business, Public Relations | Tagged , , , , , , , , , , , , , , , , | 2 Comments

Wrapping Up 2011 with Insights from Three Communications Experts

With the end of the year approaching, I asked several expert communicators to share an “aha” or insight from the past year and reflect on how it will impact their practice of communications in the year ahead. Each has mastered … Continue reading

Posted in Business, Public Relations | Tagged , , , , , , , , , , , , , , , , , , | 2 Comments

AP Style’s Proofing Process Leapfrogs Ahead

The AP Stylebook is a must-have reference for writers, editors and communications professionals. Conforming news announcements to the industry-standard style adds credibility for PR representatives and others who send information to media representatives. Communicators agree that staying on top of … Continue reading

Posted in Public Relations | Tagged , , , , , , , , , , | Leave a comment

How to Use Design Thinking to Become a Creative Problem Solver

A fish doesn’t know it’s wet. David Kelley, founder of leading design firm IDEO, shares a one-liner from his mentor to illustrate the idea that sometimes we are so close to a problem we are unable to spot the underlying … Continue reading

Posted in Creativity | Tagged , , , , , , , , , , , , , , | 2 Comments

How Following a Simple Pattern Can Make You a More Inspired Leader

Knowing my interest in creative leadership, a friend shared a TEDx video titled How Great Leaders Inspire Action. The speaker, Simon Sinek, has codified a common pattern among great leaders, who think, act and communicate differently from others. He calls … Continue reading

Posted in Leadership | Tagged , , , , , , , | 1 Comment

From Artistic Vision to Enduring Brand

Master glass artist Simon Pearce’s namesake brand is built on creative expression, quality craftsmanship and an appreciation of nature. When you enter his glassblowing and pottery studio in Quechee, Vt., it’s clear that the brand’s focus is on providing a … Continue reading

Posted in Business | Tagged , , , , , , , , , , , , , , , , , , , , , , , | Leave a comment