Tag Archives: brand

How They Do It: Brand Strategy with ZEESMAN CEO Bonnie Nijst

Can you grow your business by putting your marketing on hold? Most MBAs would tell you no. But the strategy worked for a client of ZEESMAN, a highly regarded Los Angeles-based brand strategy and marketing firm. While conducting a brand … Continue reading

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Can Internal Social Media Power Your Organization to Better Results?

Do you factor workplace access to social media into your career decisions? A number of young professionals do. Cisco’s second annual Connected World Technology Report surveyed college students and workers under 30 in 14 countries. Reflecting their status as digital … Continue reading

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Three Must-Read Links This Week

Trading words with Journo Dad. I enjoyed Bob Ingrassia’s humorous article Words Journalists Use That People Never Say, which was posted to the Fast Horse blog. “With a bit of thought — a few seconds, say — writers can avoid … Continue reading

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Four Shadows You Can Avoid on Groundhog Day

Today, Punxsutawney Phil will poke his head out of his burrow to survey the weather near his Pennsylvania home — his 126th prognostication. Will he see his shadow and hibernate for six more wintry weeks? Or will his forecast promise … Continue reading

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Putting Visual Storytelling to Work for Your Brand

Does it seem that as soon as you’ve mastered one social networking tool, another appears? One promising site for brands whose business or product has a strong visual component is Pinterest. A virtual bulletin board, it describes itself as a … Continue reading

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Shifting Habits: Will Mobile Remake the Retail Landscape?

Who would have thought holiday shopping could be controversial? Amazon found itself in the pre-holiday spotlight for a recent one-day promotion of its shopping app. It encouraged smartphone users to download the tool and scan UPC codes on certain items … Continue reading

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Marketing Trend: Bringing Products to Life

As a long-time Honda brand loyalist, I was drawn to the story of Million Mile Joe LoCicero. LoCicero’s meticulous auto maintenance and Honda’s well-documented reliability allowed him to achieve a remarkable feat for his 1990 pre-owned Accord — returning the … Continue reading

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Become a Content King with Ideas from the Ultimate Content Creator

According to new research from the Content Marketing Institute and Marketing Profs, 60 percent of marketers plan to devote more of their budgets to content marketing in 2012. This is an increase of 9 percent from the prior year’s survey. … Continue reading

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Hey, Tweeter. Are You Really Free as a Bird?

Do you use Twitter at work? Can a value be attached to the account’s followers? A recent lawsuit filed by South Carolina-based interactive mobile news and reviews site PhoneDog Media puts the sum at $2.50 per month per follower. As … Continue reading

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Revisiting Groupon’s IPO

Does Chicago-based Groupon regret turning down Google’s $6 billion acquisition offer in late 2010 in favor of an initial public offering (IPO)? The quirky online daily deals site, whose creative brand personality still differentiates, has now scaled back the size … Continue reading

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