Tag Archives: breakthroughs

How They Do It: Brand Strategy with ZEESMAN CEO Bonnie Nijst

Can you grow your business by putting your marketing on hold? Most MBAs would tell you no. But the strategy worked for a client of ZEESMAN, a highly regarded Los Angeles-based brand strategy and marketing firm. While conducting a brand … Continue reading

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New Study Shows PR in Transition from Old School to New School

Whether it’s more focus on measurement or a broadening of the functions included in PR and Communications departments, the practice of public relations continues to evolve. Since 2002, the USC Annenberg Strategic Communication and Public Relations Center has tracked that … Continue reading

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How to Increase Your Creativity Quotient

Journalist Jonah Lehrer previewed his new book “Imagine: How Creativity Works” in the March 9 edition of The Wall Street Journal. Whether it was the author’s encouraging tone or his myth-breaking stance about who really fits the creative profile, the … Continue reading

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Four Shadows You Can Avoid on Groundhog Day

Today, Punxsutawney Phil will poke his head out of his burrow to survey the weather near his Pennsylvania home — his 126th prognostication. Will he see his shadow and hibernate for six more wintry weeks? Or will his forecast promise … Continue reading

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Wrapping Up 2011 with Insights from Three Communications Experts

With the end of the year approaching, I asked several expert communicators to share an “aha” or insight from the past year and reflect on how it will impact their practice of communications in the year ahead. Each has mastered … Continue reading

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Four TED Talks to Inspire Your Creativity — Part One

TED Talks (Technology, Entertainment and Design) feature some of the world’s most intriguing speakers, who share ideas worth spreading. Recently, I discovered four speakers whose experiences with the creative process, while distinct, have commonalities. You’ll find the first part of … Continue reading

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How to Use Design Thinking to Become a Creative Problem Solver

A fish doesn’t know it’s wet. David Kelley, founder of leading design firm IDEO, shares a one-liner from his mentor to illustrate the idea that sometimes we are so close to a problem we are unable to spot the underlying … Continue reading

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Is Your Business a Magnet for Creative People?

IBM surveyed more than 1,500 CEOs last year on the leadership qualities they most prize. Creativity ranked as most desirable. If you, like the CEOs surveyed, want to attract more creative people to your business or work teams, there’s good … Continue reading

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How Unlearning Lies at the Heart of Innovation

“In the future, the definition of illiteracy will not be the inability to read, it will be the inability to learn, unlearn and relearn.” – Alvin Toffler Until recently, I’d been extremely confident of my shoe-tying ability. This knowledge was … Continue reading

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Lessons on Leadership Development from a Master

Business schools are beefing up programs to meet corporate demand for leadership skills, especially creativity. However, whether creativity can be taught in a classroom is up for debate. Recently, an article in Forbes caught my eye because the author, August … Continue reading

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