Tag Archives: Business

How They Do It: Brand Strategy with ZEESMAN CEO Bonnie Nijst

Can you grow your business by putting your marketing on hold? Most MBAs would tell you no. But the strategy worked for a client of ZEESMAN, a highly regarded Los Angeles-based brand strategy and marketing firm. While conducting a brand … Continue reading

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An Expert’s Tips for Improving Wellness Communication at Work

When not at work, Dan is training for a triathlon. Health fanatic? Not at all. “I just enjoy exercise and love physical competition,” he says. But Andrea’s time away is family time. She’s often in the car driving her kids … Continue reading

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Weekend Inspiration: 11 Ways to Think Like a Leader

Through the years, philosophers, scholars and management consultants have attempted to describe the ingredients of good leadership. Is there a recipe you can follow? Or are you born a leader? The low expectations for leaders of all types — business, … Continue reading

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Leadership Study Reveals Insights for Building Credibility and Presence

Business executives ranked highest as leaders and communicators in a recent survey by global communications firm Ketchum. Participants in the 12-country survey said this group was more effective than non-profit leaders, politicians and religious leaders. Yet, despite an improvement from … Continue reading

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New Study Shows PR in Transition from Old School to New School

Whether it’s more focus on measurement or a broadening of the functions included in PR and Communications departments, the practice of public relations continues to evolve. Since 2002, the USC Annenberg Strategic Communication and Public Relations Center has tracked that … Continue reading

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Does the Trend Toward Digital Paywalls Affect You?

Although The Wall Street Journal offers some free content, it launched its digital edition in the mid-90s with a paid subscription model. As of September 2011*, more than 537,000 readers were paying for online access, with 80,000 of these accessing … Continue reading

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How to Really Celebrate Employee Appreciation Day

Today, the first Friday in March, we honor the contributions of employees to business success. Established by Recognition Professionals International in 1995, Employee Appreciation Day gives employers a chance to recognize and reward staffers who bring their loyalty, commitment and … Continue reading

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Can Internal Social Media Power Your Organization to Better Results?

Do you factor workplace access to social media into your career decisions? A number of young professionals do. Cisco’s second annual Connected World Technology Report surveyed college students and workers under 30 in 14 countries. Reflecting their status as digital … Continue reading

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Three Must-Read Links This Week

Trading words with Journo Dad. I enjoyed Bob Ingrassia’s humorous article Words Journalists Use That People Never Say, which was posted to the Fast Horse blog. “With a bit of thought — a few seconds, say — writers can avoid … Continue reading

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