Tag Archives: Business

Whom Do You Trust?

Increasing global skepticism is a theme that will inform creative communicators’ plans this year. The World Economic Forum (WEF) concluded its invitation-only annual meeting in Davos, Switzerland, last weekend. The 2,600 global attendees included CEOs, political leaders, media representatives and … Continue reading

Posted in Public Relations | Tagged , , , , , , , , , , , , , , , | 2 Comments

Wrapping Up 2011 with Insights from Three Communications Experts

With the end of the year approaching, I asked several expert communicators to share an “aha” or insight from the past year and reflect on how it will impact their practice of communications in the year ahead. Each has mastered … Continue reading

Posted in Business, Public Relations | Tagged , , , , , , , , , , , , , , , , , , | 2 Comments

Can Social Media Help Overcome Business Silos?

Social media touches every aspect of a business. Whether it’s sales, marketing, information technology, customer service or human resources, functions throughout the enterprise can benefit from social media tools. What question comes up most often for these businesses? It’s how … Continue reading

Posted in Social Media | Tagged , , , , , , , , , , , , , | Leave a comment

Does Your Crisis Communications Plan Have You Covered?

Do you know the top concern of board members of public and private companies? According to a survey, 69 percent say risks to their organizations’ reputations worry them most. With a constant stream of news about faulty products, corporate scandals, … Continue reading

Posted in Public Relations | Tagged , , , , , , , , , , | Leave a comment

Should Your Business Avoid Social Media?

If you haven’t analyzed how social media tools can advance your business goals, jumping in may not be right for you — at least yet. Although social media are increasingly important tools for businesses, it’s important to have a strategy … Continue reading

Posted in Social Media | Tagged , , , , , , , , | 2 Comments

A 5-Point Checklist for Business-to-Business Social Media

Can a B2B brand steal a competitor’s thunder with the creative use of social media? Technology company AMD did in 2009, when they organized a TweetUp* during the Intel Developer Forum at San Francisco’s Moscone Center. Although AMD’s marketers might … Continue reading

Posted in Social Media | Tagged , , , , , , , , , , , , , , | Leave a comment

Survey Says Creativity Is King

The top quality for successfully navigating an increasingly uncertain, complex and interconnected world is creativity, according to more than 1500 global business leaders who shared their views as part of the fourth IBM Global CEO Study. These CEOs ranked creativity … Continue reading

Posted in Creativity | Tagged , , , , , , , | 2 Comments