Tag Archives: creative process

How They Do It: Brand Strategy with ZEESMAN CEO Bonnie Nijst

Can you grow your business by putting your marketing on hold? Most MBAs would tell you no. But the strategy worked for a client of ZEESMAN, a highly regarded Los Angeles-based brand strategy and marketing firm. While conducting a brand … Continue reading

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Education Key to Fostering Innovation and Creativity

Technology continues to change how we access and consume information. But are we equipping our students to filter, analyze and synthesize information from multiple streams? Achieving such digital literacy will ground 21st century students for success in work and life. … Continue reading

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How to Increase Your Creativity Quotient

Journalist Jonah Lehrer previewed his new book “Imagine: How Creativity Works” in the March 9 edition of The Wall Street Journal. Whether it was the author’s encouraging tone or his myth-breaking stance about who really fits the creative profile, the … Continue reading

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Wrapping Up 2011 with Insights from Three Communications Experts

With the end of the year approaching, I asked several expert communicators to share an “aha” or insight from the past year and reflect on how it will impact their practice of communications in the year ahead. Each has mastered … Continue reading

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Four TED Talks to Inspire Your Creativity — Part Two

In Part One, we met visual storyteller Béatrice Coron and arts educator Sir Ken Robinson. The series concludes with insights from a writer and a film director on how they create. Writer Curiosity drives Amy Tan’s creative process. It serves … Continue reading

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Four TED Talks to Inspire Your Creativity — Part One

TED Talks (Technology, Entertainment and Design) feature some of the world’s most intriguing speakers, who share ideas worth spreading. Recently, I discovered four speakers whose experiences with the creative process, while distinct, have commonalities. You’ll find the first part of … Continue reading

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How to Use Design Thinking to Become a Creative Problem Solver

A fish doesn’t know it’s wet. David Kelley, founder of leading design firm IDEO, shares a one-liner from his mentor to illustrate the idea that sometimes we are so close to a problem we are unable to spot the underlying … Continue reading

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An Entrepreneur’s How-To for Accessing Creativity

Whether you can teach creativity to business students continues to spark debate. But Christopher “Biz” Stone, co-founder of Twitter Inc., believes it’s ours to access. This fall, Stone will guide M.B.A. students at UC Berkeley’s Haas School of Business in … Continue reading

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7 Things Playing an Online Word Game Taught Me about Communications

By Christine Sullivan, Creative Considerations Introducing a language lover to a crossword-type game you play with a friend online is like locking a cookie monster overnight in a bakery. Can you spell devour? A few months since downloading the popular … Continue reading

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Is Your Business a Magnet for Creative People?

IBM surveyed more than 1,500 CEOs last year on the leadership qualities they most prize. Creativity ranked as most desirable. If you, like the CEOs surveyed, want to attract more creative people to your business or work teams, there’s good … Continue reading

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