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Tag Archives: creativity
Embracing the Innovator’s Mindset
When a sports participant lacks confidence, a coach might advise the player to “fake it until you make it.” In other words, if you act as though you’re confident, you’ll eventually develop real confidence. It’s a mindset. Similarly, adopting a … Continue reading
Posted in Business, Creativity
Tagged Clayton M. Christensen, creativity, DNA, Evernote, Hal Gregersen, Harvard Business Review, Jeff Dyer, mindset, research, Stepan Pachikov
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How They Do It: Brand Strategy with ZEESMAN CEO Bonnie Nijst
Can you grow your business by putting your marketing on hold? Most MBAs would tell you no. But the strategy worked for a client of ZEESMAN, a highly regarded Los Angeles-based brand strategy and marketing firm. While conducting a brand … Continue reading
Are You Part of the E-Reading Trend?
Have you read an e-book recently? If you said yes, it’s likely that you: Read more books, including print versions, than those who say no. The average e-book reader reports reading 24 books in the past 12 months. This compares … Continue reading
Posted in Public Relations, Social Media
Tagged audience, book, communications, Comparison of e-book readers, creativity, E-book, ideas, innovation, insights, inspiration, Percentage, Pew Internet & American Life Project, Pew Research Center, Reading, social media, Tablet computer, target audience, transformation, United States
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Education Key to Fostering Innovation and Creativity
Technology continues to change how we access and consume information. But are we equipping our students to filter, analyze and synthesize information from multiple streams? Achieving such digital literacy will ground 21st century students for success in work and life. … Continue reading
Interested in Media? Here’s an Interactive Map to Bookmark
Are you a news junkie? If so, you probably know a thing or two about the top U.S. media outlets. Now, there’s a chance to learn even more about your favorites. The researchers at Bitly, a URL shortener service, have … Continue reading
Posted in Public Relations, Social Media
Tagged audience, Bitly, Chicago Tribune, communication, communications, Coors Light, creativity, Forbes, ideas, innovation, insights, measurement, public relations, research, Seattle Times, social media, South Dakota, target audience, United States, Washington
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How to Increase Your Creativity Quotient
Journalist Jonah Lehrer previewed his new book “Imagine: How Creativity Works” in the March 9 edition of The Wall Street Journal. Whether it was the author’s encouraging tone or his myth-breaking stance about who really fits the creative profile, the … Continue reading
What “The Artist” Can Teach Us about Communications
We didn’t need dialogue. We had faces. Norma Desmond Sunset Boulevard Later today, I’ll be among millions worldwide watching the 84th annual Academy Awards. Although surprises do happen, this year’s favorite for best picture is director Michel Hazanavicius’s homage to … Continue reading
Posted in Creativity, Storytelling
Tagged Academy Award, audience, Bérénice Bejo, change, communications, creativity, Hollywood, Jean Dujardin, Michel Hazanavicius, Penelope Ann Miller, Silent film, social media, storytelling, Sunset Boulevard, target audience, technology, transformation, transitions
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A Communications Resource and Eight Tips for Memorable Leadership
If you write, present or simply seek inspiration from thought leaders, you may be interested in a new resource from TED. The team behind “ideas worth spreading” has collected memorable quotes from its presenters in categories that include business, creativity, … Continue reading
Posted in Leadership, Storytelling
Tagged Abraham LIncoln, communications, creativity, Doris Kearns Goodwin, Facebook, ideas, insights, inspiration, leadership, Lincoln, Pulitzer Prize, storytelling, teamwork, TED, transformation, Twitter
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Putting Visual Storytelling to Work for Your Brand
Does it seem that as soon as you’ve mastered one social networking tool, another appears? One promising site for brands whose business or product has a strong visual component is Pinterest. A virtual bulletin board, it describes itself as a … Continue reading
Posted in Public Relations, Storytelling
Tagged Alexa, audience, brand, communications, creating content, creativity, Hitwise, Hoda Kotb, ideas, insights, inspiration, Pinterest, public relations, Real Simple, social media, Social network service, storytelling, target audience, Twitter, United States, West Elm
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