Tag Archives: creativity

Embracing the Innovator’s Mindset

Posted on June 5, 2012 by creativeconsiderations

When a sports participant lacks confidence, a coach might advise the player to “fake it until you make it.” In other words, if you act as though you’re confident, you’ll eventually develop real confidence. It’s a mindset. Similarly, adopting a … Continue reading →

Posted in Business, Creativity | Tagged Clayton M. Christensen, creativity, DNA, Evernote, Hal Gregersen, Harvard Business Review, Jeff Dyer, mindset, research, Stepan Pachikov | Leave a comment

How They Do It: Brand Strategy with ZEESMAN CEO Bonnie Nijst

Posted on May 8, 2012 by creativeconsiderations

Can you grow your business by putting your marketing on hold? Most MBAs would tell you no. But the strategy worked for a client of ZEESMAN, a highly regarded Los Angeles-based brand strategy and marketing firm. While conducting a brand … Continue reading →

Posted in Business, Interviews | Tagged audience, big idea, brand, breakthroughs, Business, communications, creative process, creativity, Customer, insights, Los Angeles, marketing, Marketing and Advertising, problem solving, research, target audience, transformation | 2 Comments

Are You Part of the E-Reading Trend?

Posted on April 25, 2012 by creativeconsiderations

Have you read an e-book recently? If you said yes, it’s likely that you: Read more books, including print versions, than those who say no. The average e-book reader reports reading 24 books in the past 12 months. This compares … Continue reading →

Posted in Public Relations, Social Media | Tagged audience, book, communications, Comparison of e-book readers, creativity, E-book, ideas, innovation, insights, inspiration, Percentage, Pew Internet & American Life Project, Pew Research Center, Reading, social media, Tablet computer, target audience, transformation, United States | 2 Comments

Education Key to Fostering Innovation and Creativity

Posted on April 17, 2012 by creativeconsiderations

Technology continues to change how we access and consume information. But are we equipping our students to filter, analyze and synthesize information from multiple streams? Achieving such digital literacy will ground 21st century students for success in work and life. … Continue reading →

Posted in Creativity | Tagged change, creative process, creativity, Digital literacy, education, Harvard University, ideas, innovation, insights, problem solving, Steve Jobs, Student, transformation, Wagner, Wall Street Journal | Leave a comment

Interested in Media? Here’s an Interactive Map to Bookmark

Posted on April 12, 2012 by creativeconsiderations

Are you a news junkie? If so, you probably know a thing or two about the top U.S. media outlets. Now, there’s a chance to learn even more about your favorites. The researchers at Bitly, a URL shortener service, have … Continue reading →

Posted in Public Relations, Social Media | Tagged audience, Bitly, Chicago Tribune, communication, communications, Coors Light, creativity, Forbes, ideas, innovation, insights, measurement, public relations, research, Seattle Times, social media, South Dakota, target audience, United States, Washington | Leave a comment

How to Increase Your Creativity Quotient

Posted on March 13, 2012 by creativeconsiderations

Journalist Jonah Lehrer previewed his new book “Imagine: How Creativity Works” in the March 9 edition of The Wall Street Journal. Whether it was the author’s encouraging tone or his myth-breaking stance about who really fits the creative profile, the … Continue reading →

Posted in Business, Creativity | Tagged Arthur Fry, big idea, breakthroughs, creative process, creativity, I Love New York, ideas, innovation, insights, inspiration, Jonah Lehrer, Lehrer, Milton Glaser, problem solving, research, Thomas Edison, transformation | 4 Comments

What “The Artist” Can Teach Us about Communications

Posted on February 26, 2012 by creativeconsiderations

We didn’t need dialogue. We had faces. Norma Desmond Sunset Boulevard Later today, I’ll be among millions worldwide watching the 84th annual Academy Awards. Although surprises do happen, this year’s favorite for best picture is director Michel Hazanavicius’s homage to … Continue reading →

Posted in Creativity, Storytelling | Tagged Academy Award, audience, Bérénice Bejo, change, communications, creativity, Hollywood, Jean Dujardin, Michel Hazanavicius, Penelope Ann Miller, Silent film, social media, storytelling, Sunset Boulevard, target audience, technology, transformation, transitions | Leave a comment

A Communications Resource and Eight Tips for Memorable Leadership

Posted on February 21, 2012 by creativeconsiderations

If you write, present or simply seek inspiration from thought leaders, you may be interested in a new resource from TED. The team behind “ideas worth spreading” has collected memorable quotes from its presenters in categories that include business, creativity, … Continue reading →

Posted in Leadership, Storytelling | Tagged Abraham LIncoln, communications, creativity, Doris Kearns Goodwin, Facebook, ideas, insights, inspiration, leadership, Lincoln, Pulitzer Prize, storytelling, teamwork, TED, transformation, Twitter | 2 Comments

Four Shadows You Can Avoid on Groundhog Day

Posted on February 2, 2012 by creativeconsiderations

Today, Punxsutawney Phil will poke his head out of his burrow to survey the weather near his Pennsylvania home — his 126th prognostication. Will he see his shadow and hibernate for six more wintry weeks? Or will his forecast promise … Continue reading →

Posted in Public Relations | Tagged Altimeter Group, brand, breakthroughs, Burson-Marsteller, communications, creativity, crisis communications, Groundhog, Groundhog Day, leadership, listening, Pennsylvania, Phil, Punxsutawney Pennsylvania, Punxsutawney Phil, target audience | Leave a comment

Putting Visual Storytelling to Work for Your Brand

Posted on January 25, 2012 by creativeconsiderations

Does it seem that as soon as you’ve mastered one social networking tool, another appears? One promising site for brands whose business or product has a strong visual component is Pinterest. A virtual bulletin board, it describes itself as a … Continue reading →

Posted in Public Relations, Storytelling | Tagged Alexa, audience, brand, communications, creating content, creativity, Hitwise, Hoda Kotb, ideas, insights, inspiration, Pinterest, public relations, Real Simple, social media, Social network service, storytelling, target audience, Twitter, United States, West Elm | 2 Comments

Tag Archives: creativity

Embracing the Innovator’s Mindset

How They Do It: Brand Strategy with ZEESMAN CEO Bonnie Nijst

Education Key to Fostering Innovation and Creativity

How to Increase Your Creativity Quotient

A Communications Resource and Eight Tips for Memorable Leadership

Four Shadows You Can Avoid on Groundhog Day

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