Tag Archives: Facebook

New Study Shows PR in Transition from Old School to New School

Whether it’s more focus on measurement or a broadening of the functions included in PR and Communications departments, the practice of public relations continues to evolve. Since 2002, the USC Annenberg Strategic Communication and Public Relations Center has tracked that … Continue reading

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The Not-So-Secret Life of Generation Connected

While listening to a radio program early this week, I heard a professor say she encouraged her students to bring laptops to class to take notes. The challenge for educators, she pointed out, was the potential for distraction. “More than … Continue reading

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A Communications Resource and Eight Tips for Memorable Leadership

If you write, present or simply seek inspiration from thought leaders, you may be interested in a new resource from TED. The team behind “ideas worth spreading” has collected memorable quotes from its presenters in categories that include business, creativity, … Continue reading

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Can Internal Social Media Power Your Organization to Better Results?

Do you factor workplace access to social media into your career decisions? A number of young professionals do. Cisco’s second annual Connected World Technology Report surveyed college students and workers under 30 in 14 countries. Reflecting their status as digital … Continue reading

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Marketing Trend: Bringing Products to Life

As a long-time Honda brand loyalist, I was drawn to the story of Million Mile Joe LoCicero. LoCicero’s meticulous auto maintenance and Honda’s well-documented reliability allowed him to achieve a remarkable feat for his 1990 pre-owned Accord — returning the … Continue reading

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Become a Content King with Ideas from the Ultimate Content Creator

According to new research from the Content Marketing Institute and Marketing Profs, 60 percent of marketers plan to devote more of their budgets to content marketing in 2012. This is an increase of 9 percent from the prior year’s survey. … Continue reading

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The No. 1 Reason Americans Use Social Networks

Two-thirds of online adults report using social media tools. The Pew Internet & American Life Project surveyed 2,277 adults age 18 and older last spring to explore their motivations for using platforms such as Facebook, Twitter, MySpace or LinkedIn. The … Continue reading

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Should Your Business Avoid Social Media?

If you haven’t analyzed how social media tools can advance your business goals, jumping in may not be right for you — at least yet. Although social media are increasingly important tools for businesses, it’s important to have a strategy … Continue reading

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What I Learned Last Week From Best Buy’s CEO

If you’re a professional communicator, you’ve got a fan in Brian Dunn, Best Buy’s CEO. In listening to him*, I learned that the man loves communicating. He places a high priority on engaging in conversations, whether it’s with customers, shareholders, … Continue reading

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