Tag Archives: Groupon

Revisiting Groupon’s IPO

Does Chicago-based Groupon regret turning down Google’s $6 billion acquisition offer in late 2010 in favor of an initial public offering (IPO)? The quirky online daily deals site, whose creative brand personality still differentiates, has now scaled back the size … Continue reading

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Is Your News Release Too Staid?

When Google announced it acquired restaurant, hotel and travel guide Zagat on Sept. 8, 2011, it did so with a haiku on Twitter and a Zagat-style rating for Google on the survey site. An article in The New York Times … Continue reading

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Creative Copy Contributes to Groupon’s Brand Personality

Without bright teeth to serve as exit lights, exhaled breath might lose its way and instead escape through the gills that are hidden somewhere on every human body. Would you be sold on an at-home teeth whitening kit described this … Continue reading

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