Tag Archives: listening

Wikipedia and Public Relations: Toward More Accuracy and Understanding

Are you among the 53 percent of adult online Americans who use Wikipedia? Wikipedia entries often lead Internet search results. So many who are beginning a research project find it a helpful starting point. And, increasingly, reporters are using it … Continue reading

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Leadership Study Reveals Insights for Building Credibility and Presence

Business executives ranked highest as leaders and communicators in a recent survey by global communications firm Ketchum. Participants in the 12-country survey said this group was more effective than non-profit leaders, politicians and religious leaders. Yet, despite an improvement from … Continue reading

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How to Really Celebrate Employee Appreciation Day

Today, the first Friday in March, we honor the contributions of employees to business success. Established by Recognition Professionals International in 1995, Employee Appreciation Day gives employers a chance to recognize and reward staffers who bring their loyalty, commitment and … Continue reading

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Four Shadows You Can Avoid on Groundhog Day

Today, Punxsutawney Phil will poke his head out of his burrow to survey the weather near his Pennsylvania home — his 126th prognostication. Will he see his shadow and hibernate for six more wintry weeks? Or will his forecast promise … Continue reading

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Wrapping Up 2011 with Insights from Three Communications Experts

With the end of the year approaching, I asked several expert communicators to share an “aha” or insight from the past year and reflect on how it will impact their practice of communications in the year ahead. Each has mastered … Continue reading

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Become a Content King with Ideas from the Ultimate Content Creator

According to new research from the Content Marketing Institute and Marketing Profs, 60 percent of marketers plan to devote more of their budgets to content marketing in 2012. This is an increase of 9 percent from the prior year’s survey. … Continue reading

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Update: What’s in a (Brand) Name?

Was Netflix reacting to customer feedback this week when it undid the split between its streaming video and DVD businesses? Upset customers certainly registered their displeasure at the separation. In a blog post last month, CEO Reed Hastings apologized for … Continue reading

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How They Do It: Socializing Business with Strategist Linda Zimmer

If you contracted with a builder for a custom home, would you enjoy seeing its progress in an online gallery? Canadian builder Martell Homes has added such a feature to its website. If you were working on increasing share for a … Continue reading

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Communication Secrets of the 100 Most Creative People in Business

After exploring ideas from Fast Company’s 100 Most Creative People in Business 2011 for business success, I focused more closely on these role models to unlock their communication secrets. Although these top achievers represent diverse industries, there are commonalities in the high … Continue reading

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