Tag Archives: marketing

How They Do It: Brand Strategy with ZEESMAN CEO Bonnie Nijst

Posted on May 8, 2012 by

Can you grow your business by putting your marketing on hold? Most MBAs would tell you no. But the strategy worked for a client of ZEESMAN, a highly regarded Los Angeles-based brand strategy and marketing firm. While conducting a brand … Continue reading →

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Social Media Best Practices for B2B Marketers Still Emerging

Posted on November 9, 2011 by

Forrester Research anticipates that B2B companies will spend $54 million on social media marketing in 2014, up from just $11 million in 2009. Will that spending make a difference for B2B companies looking to increase lead generation and sales? Without … Continue reading →

Posted in Social Media | Tagged , , , , , , , | 1 Comment

A 5-Point Checklist for Business-to-Business Social Media

Posted on May 18, 2011 by

Can a B2B brand steal a competitor’s thunder with the creative use of social media? Technology company AMD did in 2009, when they organized a TweetUp* during the Intel Developer Forum at San Francisco’s Moscone Center. Although AMD’s marketers might … Continue reading →

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