Tag Archives: marketing

How They Do It: Brand Strategy with ZEESMAN CEO Bonnie Nijst

Can you grow your business by putting your marketing on hold? Most MBAs would tell you no. But the strategy worked for a client of ZEESMAN, a highly regarded Los Angeles-based brand strategy and marketing firm. While conducting a brand … Continue reading

Posted in Business, Interviews | Tagged , , , , , , , , , , , , , , , , | 2 Comments

Social Media Best Practices for B2B Marketers Still Emerging

Forrester Research anticipates that B2B companies will spend $54 million on social media marketing in 2014, up from just $11 million in 2009. Will that spending make a difference for B2B companies looking to increase lead generation and sales? Without … Continue reading

Posted in Social Media | Tagged , , , , , , , | 1 Comment

A 5-Point Checklist for Business-to-Business Social Media

Can a B2B brand steal a competitor’s thunder with the creative use of social media? Technology company AMD did in 2009, when they organized a TweetUp* during the Intel Developer Forum at San Francisco’s Moscone Center. Although AMD’s marketers might … Continue reading

Posted in Social Media | Tagged , , , , , , , , , , , , , , | Leave a comment