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Tag Archives: measurement
Are you a news junkie? If so, you probably know a thing or two about the top U.S. media outlets. Now, there’s a chance to learn even more about your favorites. The researchers at Bitly, a URL shortener service, have … Continue reading →
Whether it’s more focus on measurement or a broadening of the functions included in PR and Communications departments, the practice of public relations continues to evolve. Since 2002, the USC Annenberg Strategic Communication and Public Relations Center has tracked that … Continue reading →
According to new research from the Content Marketing Institute and Marketing Profs, 60 percent of marketers plan to devote more of their budgets to content marketing in 2012. This is an increase of 9 percent from the prior year’s survey. … Continue reading →
Forrester Research anticipates that B2B companies will spend $54 million on social media marketing in 2014, up from just $11 million in 2009. Will that spending make a difference for B2B companies looking to increase lead generation and sales? Without … Continue reading →