Tag Archives: mobile

Texting Ranks No. 1 Among Teens’ Daily Communication Choices

Think the teens you know are less communicative lately? Research just released by the Pew Internet & American Life Project proves otherwise. Although it’s true that teens are spending less time on phone calls than before, their use of texting … Continue reading

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How Safe Is Your Favorite News Publication?

Among several predictions from Jeffrey I. Cole, director of USC Annenberg’s Center for the Digital Future, one is especially riveting for PR professionals. He says that in five years most newspapers will be gone — the print survivors will be … Continue reading

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Shifting Habits: Will Mobile Remake the Retail Landscape?

Who would have thought holiday shopping could be controversial? Amazon found itself in the pre-holiday spotlight for a recent one-day promotion of its shopping app. It encouraged smartphone users to download the tool and scan UPC codes on certain items … Continue reading

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Does Social Media Influence How Consumers View Your Brand?

Is your target audience online? In a new syndicated research study, Knowledge Networks has found that consumers are increasingly using social media to make purchase decisions. Teens and adults who are social media users in 2011 reported high levels of … Continue reading

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