Tag Archives: news release

The American Dream Is Alive And Well, But Different

The deep recession that began in December 2007 officially ended in June 2009. But the effects live on. In fact, many consumers remain worried. Yet, despite continuing fears, Americans still show resilience and optimism, according to a new survey. Released … Continue reading

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AP Style’s Proofing Process Leapfrogs Ahead

The AP Stylebook is a must-have reference for writers, editors and communications professionals. Conforming news announcements to the industry-standard style adds credibility for PR representatives and others who send information to media representatives. Communicators agree that staying on top of … Continue reading

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Is Your News Release Too Staid?

When Google announced it acquired restaurant, hotel and travel guide Zagat on Sept. 8, 2011, it did so with a haiku on Twitter and a Zagat-style rating for Google on the survey site. An article in The New York Times … Continue reading

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Adding Multimedia Content to Your Press Release Improves Views

For more than a hundred years, PR professionals have used the press release as a way to interest journalists who might report on an organization’s news, including its products, positions and people. Today, the news release still serves that traditional … Continue reading

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