Tag Archives: personal brand

Hey, Tweeter. Are You Really Free as a Bird?

Do you use Twitter at work? Can a value be attached to the account’s followers? A recent lawsuit filed by South Carolina-based interactive mobile news and reviews site PhoneDog Media puts the sum at $2.50 per month per follower. As … Continue reading

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How They Do It: Brand Differentiation with Susan Howington

By Christine Sullivan, Creative Considerations You’re unlikely to confuse a Van Gogh masterwork with an Elvis-on-velvet reproduction. Similarly, after meeting executive outplacement expert Susan Howington, you quickly recognize the value her boutique company, Power Connections, can add to an executive’s … Continue reading

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Can a Secret Sauce Craft a Win for Your Brand?

Some leaders closely guard their brand-defining secret recipes. Successful entertainment executive Peter Guber gladly unveils his “secret sauce” in the new book Tell to Win, subtitled Connect, Persuade and Triumph with the Hidden Power of Story. Guber, who produced such … Continue reading

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Soft Landing: Business Schools Focus on Leadership

Will developing your creativity and personal leadership skills propel you to the C-suite? It might well do that but, at a minimum, leadership development could serve as a solid differentiator as you build your personal brand. Business schools are increasingly … Continue reading

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