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Tag Archives: Peter Guber
Want Your Messages to Stick? Storytelling Can Help
Since the death of Apple’s Steve Jobs, many have analyzed his contributions and noted his lasting place in history. But it is the personal stories of his life that truly illustrate his unique combination of creative genius, business leadership and … Continue reading
Posted in Public Relations, Storytelling
Tagged Apple, communications, inspiration, leadership, Peter Guber, Steve Jobs, storytelling, Wall Street Journal, Walt Mossberg
2 Comments
Can a Secret Sauce Craft a Win for Your Brand?
Some leaders closely guard their brand-defining secret recipes. Successful entertainment executive Peter Guber gladly unveils his “secret sauce” in the new book Tell to Win, subtitled Connect, Persuade and Triumph with the Hidden Power of Story. Guber, who produced such … Continue reading