Tag Archives: Pew Internet & American Life Project

Are You Part of the E-Reading Trend?

Have you read an e-book recently? If you said yes, it’s likely that you: Read more books, including print versions, than those who say no. The average e-book reader reports reading 24 books in the past 12 months. This compares … Continue reading

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Texting Ranks No. 1 Among Teens’ Daily Communication Choices

Think the teens you know are less communicative lately? Research just released by the Pew Internet & American Life Project proves otherwise. Although it’s true that teens are spending less time on phone calls than before, their use of texting … Continue reading

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The No. 1 Reason Americans Use Social Networks

Two-thirds of online adults report using social media tools. The Pew Internet & American Life Project surveyed 2,277 adults age 18 and older last spring to explore their motivations for using platforms such as Facebook, Twitter, MySpace or LinkedIn. The … Continue reading

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Does Your Audience Use Social Networking Sites?

I often use studies from The Pew Internet & American Life Project to analyze audience behavior. Recently, researchers Mary Madden and Kathryn Zickhuhr released a study on adult use of social networking sites (SNS) — think MySpace, Facebook or LinkedIn. … Continue reading

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