Tag Archives: press release

Is Your News Release Too Staid?

When Google announced it acquired restaurant, hotel and travel guide Zagat on Sept. 8, 2011, it did so with a haiku on Twitter and a Zagat-style rating for Google on the survey site. An article in The New York Times … Continue reading

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Adding Multimedia Content to Your Press Release Improves Views

For more than a hundred years, PR professionals have used the press release as a way to interest journalists who might report on an organization’s news, including its products, positions and people. Today, the news release still serves that traditional … Continue reading

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