Tag Archives: problem solving

How They Do It: Brand Strategy with ZEESMAN CEO Bonnie Nijst

Can you grow your business by putting your marketing on hold? Most MBAs would tell you no. But the strategy worked for a client of ZEESMAN, a highly regarded Los Angeles-based brand strategy and marketing firm. While conducting a brand … Continue reading

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Wikipedia and Public Relations: Toward More Accuracy and Understanding

Are you among the 53 percent of adult online Americans who use Wikipedia? Wikipedia entries often lead Internet search results. So many who are beginning a research project find it a helpful starting point. And, increasingly, reporters are using it … Continue reading

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Education Key to Fostering Innovation and Creativity

Technology continues to change how we access and consume information. But are we equipping our students to filter, analyze and synthesize information from multiple streams? Achieving such digital literacy will ground 21st century students for success in work and life. … Continue reading

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How to Increase Your Creativity Quotient

Journalist Jonah Lehrer previewed his new book “Imagine: How Creativity Works” in the March 9 edition of The Wall Street Journal. Whether it was the author’s encouraging tone or his myth-breaking stance about who really fits the creative profile, the … Continue reading

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Whom Do You Trust?

Increasing global skepticism is a theme that will inform creative communicators’ plans this year. The World Economic Forum (WEF) concluded its invitation-only annual meeting in Davos, Switzerland, last weekend. The 2,600 global attendees included CEOs, political leaders, media representatives and … Continue reading

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The Downton Abbey School of Change Readiness

The popular British series Downton Abbey has returned to PBS for its second season. It covers the years from 1916 to 1919, resuming two years after the Earl of Grantham’s (Hugh Bonneville) announcement that England is at war with Germany. … Continue reading

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AP Style’s Proofing Process Leapfrogs Ahead

The AP Stylebook is a must-have reference for writers, editors and communications professionals. Conforming news announcements to the industry-standard style adds credibility for PR representatives and others who send information to media representatives. Communicators agree that staying on top of … Continue reading

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Shifting Habits: Will Mobile Remake the Retail Landscape?

Who would have thought holiday shopping could be controversial? Amazon found itself in the pre-holiday spotlight for a recent one-day promotion of its shopping app. It encouraged smartphone users to download the tool and scan UPC codes on certain items … Continue reading

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Become a Content King with Ideas from the Ultimate Content Creator

According to new research from the Content Marketing Institute and Marketing Profs, 60 percent of marketers plan to devote more of their budgets to content marketing in 2012. This is an increase of 9 percent from the prior year’s survey. … Continue reading

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Four TED Talks to Inspire Your Creativity — Part One

TED Talks (Technology, Entertainment and Design) feature some of the world’s most intriguing speakers, who share ideas worth spreading. Recently, I discovered four speakers whose experiences with the creative process, while distinct, have commonalities. You’ll find the first part of … Continue reading

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