Tag Archives: problem solving

How to Use Design Thinking to Become a Creative Problem Solver

A fish doesn’t know it’s wet. David Kelley, founder of leading design firm IDEO, shares a one-liner from his mentor to illustrate the idea that sometimes we are so close to a problem we are unable to spot the underlying … Continue reading

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Does Your Crisis Communications Plan Have You Covered?

Do you know the top concern of board members of public and private companies? According to a survey, 69 percent say risks to their organizations’ reputations worry them most. With a constant stream of news about faulty products, corporate scandals, … Continue reading

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How They Do It: Socializing Business with Strategist Linda Zimmer

If you contracted with a builder for a custom home, would you enjoy seeing its progress in an online gallery? Canadian builder Martell Homes has added such a feature to its website. If you were working on increasing share for a … Continue reading

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7 Things Playing an Online Word Game Taught Me about Communications

By Christine Sullivan, Creative Considerations Introducing a language lover to a crossword-type game you play with a friend online is like locking a cookie monster overnight in a bakery. Can you spell devour? A few months since downloading the popular … Continue reading

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How They Do It: Brand Differentiation with Susan Howington

By Christine Sullivan, Creative Considerations You’re unlikely to confuse a Van Gogh masterwork with an Elvis-on-velvet reproduction. Similarly, after meeting executive outplacement expert Susan Howington, you quickly recognize the value her boutique company, Power Connections, can add to an executive’s … Continue reading

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How One Company Invests Creatively in Education

Imagine approaching your high school graduation knowing you’re on the preferred list for a job with IBM. That’s one of the differentiators of PTech, a new six-year, technology-oriented high school opening in New York City this fall with 130 ninth … Continue reading

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Is Your Business a Magnet for Creative People?

IBM surveyed more than 1,500 CEOs last year on the leadership qualities they most prize. Creativity ranked as most desirable. If you, like the CEOs surveyed, want to attract more creative people to your business or work teams, there’s good … Continue reading

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Try a Simple Technique to Improve Your Creativity

Can applying a simple concept lead to faster and more creative decisions for you and your business? New York University business professor Evan Polman and Cornell’s Kyle Emich conducted research that suggests so.  

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