Tag Archives: public relations

The American Dream Is Alive And Well, But Different

The deep recession that began in December 2007 officially ended in June 2009. But the effects live on. In fact, many consumers remain worried. Yet, despite continuing fears, Americans still show resilience and optimism, according to a new survey. Released … Continue reading

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Wikipedia and Public Relations: Toward More Accuracy and Understanding

Are you among the 53 percent of adult online Americans who use Wikipedia? Wikipedia entries often lead Internet search results. So many who are beginning a research project find it a helpful starting point. And, increasingly, reporters are using it … Continue reading

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Interested in Media? Here’s an Interactive Map to Bookmark

Are you a news junkie? If so, you probably know a thing or two about the top U.S. media outlets. Now, there’s a chance to learn even more about your favorites. The researchers at Bitly, a URL shortener service, have … Continue reading

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New Study Shows PR in Transition from Old School to New School

Whether it’s more focus on measurement or a broadening of the functions included in PR and Communications departments, the practice of public relations continues to evolve. Since 2002, the USC Annenberg Strategic Communication and Public Relations Center has tracked that … Continue reading

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Does the Trend Toward Digital Paywalls Affect You?

Although The Wall Street Journal offers some free content, it launched its digital edition in the mid-90s with a paid subscription model. As of September 2011*, more than 537,000 readers were paying for online access, with 80,000 of these accessing … Continue reading

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Texting Ranks No. 1 Among Teens’ Daily Communication Choices

Think the teens you know are less communicative lately? Research just released by the Pew Internet & American Life Project proves otherwise. Although it’s true that teens are spending less time on phone calls than before, their use of texting … Continue reading

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Putting Visual Storytelling to Work for Your Brand

Does it seem that as soon as you’ve mastered one social networking tool, another appears? One promising site for brands whose business or product has a strong visual component is Pinterest. A virtual bulletin board, it describes itself as a … Continue reading

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Wrapping Up 2011 with Insights from Three Communications Experts

With the end of the year approaching, I asked several expert communicators to share an “aha” or insight from the past year and reflect on how it will impact their practice of communications in the year ahead. Each has mastered … Continue reading

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How Safe Is Your Favorite News Publication?

Among several predictions from Jeffrey I. Cole, director of USC Annenberg’s Center for the Digital Future, one is especially riveting for PR professionals. He says that in five years most newspapers will be gone — the print survivors will be … Continue reading

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AP Style’s Proofing Process Leapfrogs Ahead

The AP Stylebook is a must-have reference for writers, editors and communications professionals. Conforming news announcements to the industry-standard style adds credibility for PR representatives and others who send information to media representatives. Communicators agree that staying on top of … Continue reading

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